Brightroll CEO's Three Essentials for Video Viewability - Presented by: The Aol. On Network

The concept of "viewability" has gained prominence lately, as advertisers - alarmed by news that many video ad impressions are not really viewed by humans - seek certainty about their wasted spending. Programmatic video ad platform Brightroll's CEO Tod Sacredoti recently got up on stage at Brightroll's own video summit to highlight the three prerequisites he believes advertisers should demand from any ad platform offering "viewability".



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