BrightRoll "Bakes-in" Viewability Authentication with Moat - Presented by: The Aol. On Network

The percentage of non-viewable digital ads has reached nearly 50 percent in the United States, says Jonah Goodhart, CEO of New York-based Moat, in this interview with Beet.TV. The start-up provides independent third-party data on ad viewabity to a number of major publishers and advertisers.



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