Brands Should Define Goals Before Content: IPG's Power - Presented by: The Aol. On Network

At this point, many brands will have heard enough about the "branded content" craze that they might seek out a "native" campaign. But decisions about which campaign tactics are used are best left to agencies, says one agency division exec.



Related Videos

Most Popular Videos

Latest Videos


Most Active by Volume

Company Last Sale Change Net / %
BAC $ 16.40 0.20 ▼ 1.20%
AAPL $ 102.99 0.52 ▲ 0.51%
YHOO $ 42 1.82 ▲ 4.53%
NOK $ 7.93 0.24 ▼ 2.94%
FB $ 78.37 0.32 ▼ 0.41%
TVIX $ 3.81 0.49 ▲ 14.76%
BSX $ 12.32 0.29 ▲ 2.41%
PBR $ 12.83 0.37 ▼ 2.80%

As of 10/22/2014, 04:15 PM
More Most Active