Apple's Beats Buy Is Two-Sided For Music Streaming - Presented by: The Aol. On Network

Apple's $3 billion purchase of Beats sheds light on a rarely recognized reality in the streaming music industry: It's hard to succeed in the business without offering other products and services. Streaming music companies like Beats Music, which charge users up to $10 a month, can sometimes pay as much as 70 percent of their revenue in artist royalty fees. That leaves little left for advertising and promotional campaigns to explain to consumers the benefits of paying for a music service.



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