Apple: What Was The iPad ASP Decline? - Presented by: The Aol. On Network

Apple is in uncharted territory regarding its average sales price declines of both iPhones and iPads. Over the past two quarters, the iPhone price has dropped by $61 ? the biggest decline in the history of the device. The fact that Apple managed to maintain a smartphone price level between $624 and $660 in the time period spanning F1Q11 to F1Q13 will go down in history books as one of the most amazing feats of pricing power in the consumer electronics history.

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