Amazon's Phone Makes Sense For Amazon, Maybe Not For Consumers - Presented by: The Aol. On Network

Seven years after Apple's original iPhone went on sale, Amazon finally dipped its feet into the smartphone market. Amazon unveiled the Fire Phone on Wednesday, a device that is rumored to have been in development since 2009. But while the phone's new features may be central to Amazon's goals, it may not be such a big selling point to consumers. Wall Street's reaction to the announcement was positive. The stock surged by as much as 3% in late trading Wednesday before ending the day up 2.7%.



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