Amazon Takes on TV - Presented by: The Aol. On Network

With Amazon Fire TV, unveiled Wednesday, the company is launching the latest salvo in the war over your living room. Like Apple TV, Google Chromecast, and Roku, the $99 set-top device streams video. But it's also Amazon's foray into gaming, and that's how it might be a gamechanger, says Wall Street tech analyst Rich Greenfield. "The thing that jumps out at you is the gaming side. I haven't seen anything that has this level of gaming built into it."



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