Amazon Gives Kindle Fire HD a Friendly Face - Presented by: The Aol. On Network

The stage is being set for this year's tablet war for the holidays and Amazon is hoping a human touch will give it the edge. "Mayday......thank you for pressing the Mayday button how may I help you." Free, live video help, around the clock: that's Amazon's Mayday, a service that could pay off with Amazon customers used to the simplicity of just click and buy, says Patrick Moorehead of Moor Insights & Strategy.



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