Alibaba's 11main Aims at Amazon's Home Turf - Presented by: The Aol. On Network

Alibaba unveiled its new U.S. website, "11main", greeting U.S. customers with a home page saying "opening soon". Part of a ramp up of its international expansion ahead of its expected $140 billion dollar initial public offering. The site takes aim at Amazon and eBay, but with a boutique feel. Forrester's Kelland Willis:



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