3 Lessons Disney Should Apply to Its 'Star Wars' Franchise - Presented by: The Aol. On Network

While 'Star Wars: Episode VII' won’t be released until mid-December 2015, Disney is gearing up for a massive marketing campaign for the latest installment in the franchise spanning four decades. Though production and plot details of the film are scant, the media conglomerate is already reaping the benefits of its 2012 Lucasfilm acquisition.



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