Company Description (as filed with the SEC)
The Fresh Market is a high-growth specialty retailer focused on creating an extraordinary food shopping experience for our customers. Since opening our first store in 1982, we have offered high-quality food products, with an emphasis on fresh, premium perishables and an uncompromising commitment to customer service. We seek to provide an attractive, convenient shopping environment while offering our customers a compelling price-value combination. As of January 27, 2013, we operated 129 stores in 25 states, in the Southeast, Midwest, Mid-Atlantic, Northeast, and West regions of the United States. Our business is characterized by the following key elements: • Differentiated food shopping experience. We provide a differentiated shopping experience that generates customer loyalty and favorable word-of-mouth publicity. We offer fresh, carefully selected, high-quality food products focused on perishable categories. ... More ...