Company Description (as filed with the SEC)
Unless otherwise noted in this report, any description of "we", "us" or "our"
includes Molson Coors Brewing Company ("MCBC" or the "Company"), principally a
holding company, and its operating and non-operating subsidiaries included
within our reporting segments and Corporate. Our reporting segments include:
Molson Coors Canada ("MCC" or Canada segment), operating in Canada;
MillerCoors LLC ("MillerCoors" or U.S. segment), which is accounted for by us
under the equity method of accounting, operating in the United States ("U.S.");
Molson Coors Europe (Europe segment), operating in Bosnia-Herzegovina, Bulgaria,
Croatia, Czech Republic, Hungary, Montenegro, Romania, Serbia and Slovakia
(collectively, "Central Europe"), as well as the United Kingdom ("U.K.") and the
Republic of Ireland; and Molson Coors International ("MCI"), operating in
various other countries. Any reference to "Coors" means the Adolph Coors Company
prior to the 2005 merger with Molson Inc. (the "Merger"). ... More ...