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Company Description (as filed with the SEC)
SMTP, Inc. (“Company”) is a provider of cloud-based email delivery services for companies in over 130 countries. Our customers turn to us to ensure their emails are delivered to the inbox of their intended recipients, just as companies turn to couriers to ensure their packages are delivered to physical destinations. A recent Return Path study noted that 22% of marketing email sent with subscribers’ permission never reached their inbox during the first half of 2013. While most people can easily send individual messages that flow freely through SPAM filters, the risks of non-delivery are much higher for high volume senders. Internet Service Providers (ISPs) have been forced to tighten filters resulting in billions of legitimate emails never reaching their intended recipients. When we improve the delivery of email for our customers, it improves the effectiveness of their email marketing, driving revenue growth. ... More ...