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The ALPS Sector Dividend Dogs ETF (SDOG) is an ETF that applies the 'Dogs of the Dow Theory' on a sector-by-sector basis using the S&P 500 as its starting universe of eligible securities. This strategy provides the following potential benefits: >High Dividend Yield Relative to US Large Cap Dividend Indices Starting with a high quality universe such as the S&P 500 diminishes the likelihood of troubled and financially distressed companies entering the index and allows dividend yield to be the primary selection criterion for the index. >Sector and Stock Diversification SDOG provides high dividend exposure across all 10 sectors of the market by selecting the five highest yielding securities in each sector and equally weighting them. This provides diversification at both the stock and sector level. >Alpha Potential SDOG isolates the S&P 500 constituents with the highest dividend yield in their respective sectors providing the potential for price appreciation as market forces bring their yield into line with the overall market.
|VZ||Verizon Communications Inc||2.13%|
|MO||Altria Group Inc||2.06%|
|JPM||JPMorgan Chase & Co||2.04%|
|GE||General Electric Co||2.02%|
|MRK||Merck & Co Inc||1.94%|
|JNJ||Johnson & Johnson||1.9%|
|PM||Philip Morris International Inc||1.83%|