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Company Description (as filed with the SEC)
We provide trusted, independent data, metrics, products and services to clients in the media, advertising, and marketing industries. We deliver digital media analytics that help content owners and advertisers understand--and thus properly value--the composition of consumer media audiences, and we help marketers understand the performance and effectiveness of advertising targeted at these audiences. We are a technology-driven company that measures what people do as they navigate the digital world across multiple technology platforms and devices including smartphones, tablets, televisions, and desktop computers. Our technology measures consumer interactions with digital media, including Web sites, apps, video programming and advertising. We combine proprietary comScore data with our clients' own data and data from partners, to provide uniquely valuable digital media analytics. ... More ...
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