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Company Description (as filed with the SEC)
We provide digital media analytics that enable our customers to make well-informed, data-driven decisions to effectively manage their business, build successful digital strategies and tactics, and optimize their marketing and advertising investments. We are a technology-driven company that measures what people do as they navigate the digital world across multiple technology platforms including personal computers, smartphones, tablets, televisions and interact with digital media, including Web sites, apps, video programming and advertising. We aspire to measure all digital interactions across all major digital platforms, at scale, on a global basis. Our products and services provide customers with deep and actionable insight into consumer behavior including objective, detailed information about usage of digital content and advertising coupled with information on consumer demographic characteristics, attitudes, lifestyles and offline behavior. ... More ...