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Company Description (as filed with the SEC)
ReachLocal’s mission is to help local small- to medium-sized businesses (SMBs) around the world acquire, transact with and retain customers. We began in 2004 with the goal of helping SMBs move their advertising spend from traditional media and yellow pages to online search. While we have sold to a variety of SMBs and will continue to do so, our present focus is on what we refer to as Premium SMBs. A Premium SMB generally has 10 to 30 employees, $1 to $10 million in annual revenue and spends approximately $40,000 annually on marketing. Premium SMBs have become increasingly sophisticated in their understanding of online marketing. However, we believe that Premium SMBs have not changed their desire for a single, unified solution to their marketing needs. Our goal is to be the “one-stop shop” for SMBs’ online marketing needs. ... More ...
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|Annual EPS Est:||$0.13|
|Quarterly EPS Est:||-0.47|