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Company Description (as filed with the SEC)
We are a global media measurement and advanced consumer targeting company serving the entertainment, television, video and advertising industries. Our Software as a Service ("SaaS") technology merges television viewership information from over 117 million TVs and devices with consumer behavior and purchase information ("Advanced Demographics") across multiple platforms, devices and distribution channels. We also measure box office results from more than 125,000 movie screens in 47 countries throughout the world. We process and aggregate hundreds of billions of data transactions from multiple screens wherever entertainment content is viewed, whether at the box office, on a television screen, over the Internet, on a smart phone or other portable device. Rentrak measures live TV, recorded TV ("DVR"), and Video on Demand ("VOD"), whether the content is free, purchased, rented, recorded, downloaded or streamed from multiple channels. ... More ...
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