PROFIT MARGIN: [FAIL]
This methodology seeks companies with a minimum trailing 12 month after tax profit margin of 7%. The companies that pass this criterion have strong positions within their respective industries and offer greater shareholder returns. A true test of the quality of a company is that they can sustain this margin. REED's profit margin of -4.88% fails this test.
RELATIVE STRENGTH: [FAIL]
The investor must look at the relative strength of the company in question. Companies whose relative strength is 90 or above (that is, the company outperforms 90% or more of the market for the past year), are considered attractive. Companies whose price has been rising much quicker than the market tend to keep rising. REED, with a relative strength of 44, fails this test.
COMPARE SALES AND EPS GROWTH TO THE SAME PERIOD LAST YEAR: [FAIL]
Companies must demonstrate both revenue and net income growth of at least 25% as compared to the prior year. These growth rates give you the dynamic companies that you are looking for. These rates for REED (-100.00% for EPS, and -54.72% for Sales) are not good enough to pass.
INSIDER HOLDINGS: [PASS]
REED's insiders should own at least 10% (they own 27.24% ) of the company's outstanding shares which is the minimum required. A high percentage typically indicates that the insiders are confident that the company will do well.
CASH FLOW FROM OPERATIONS: [FAIL]
A positive cash flow is typically used for internal expansion, acquisitions, dividend payments, etc. A company that generates rather than consumes cash is in much better shape to fund such activities on their own, rather than needing to borrow funds to do so. REED's free cash flow of $-0.02 per share fails this test.
PROFIT MARGIN CONSISTENCY: [PASS]
REED's profit margin has been consistent or even increasing over the past three years (Current year: -1.73%, Last year: -3.76%, Two years ago: -6.43%), passing the requirement. It is a sign of good management and a healthy and competitive enterprise.
R&D AS A PERCENTAGE OF SALES: [NEUTRAL]
This criterion is not critically important for companies that are not high-tech or medical stocks because they are not as R&D dependant as companies within those sectors. Not much emphasis should be placed on this test in REED's case.
CASH AND CASH EQUIVALENTS: [FAIL]
Unfortunately, the data is unavailable for REED. Hence, an opinion cannot be rendered.
INVENTORY TO SALES: [PASS]
This methodology strongly believes that companies, especially small ones, should have tight control over inventory. It's a warning sign if a company's inventory relative to sales increases significantly when compared to the previous year. Up to a 30% increase is allowed, but no more. Inventory to Sales for REED was 24.39% last year, while for this year it is 19.29%. Since the inventory to sales is decreasing by -5.10% the stock passes this criterion.
ACCOUNT RECEIVABLE TO SALES: [PASS]
This methodology wants to make sure that a company's accounts receivable do not get significantly out of line with sales. It's a warning sign if a company's accounts receivable relative to sales increases significantly when compared to the previous year. Up to a 30% increase is allowed, but no more. Accounts Receivable to Sales for REED was 6.52% last year, while for this year it is 6.53%. Since the AR to sales has been flat, REED passes this test.
LONG TERM DEBT/EQUITY RATIO: [FAIL]
REED's trailing twelve-month Debt/Equity ratio (74.62%) is too high, according to this methodology. You can find other more superior companies that do not have to borrow money in order to grow.
"THE FOOL RATIO" (P/E TO GROWTH): [FAIL]
The "Fool Ratio" is an extremely important aspect of this analysis. Unfortunately, REED's "Fool Ratio" is not available due to a lack of one or more important figures. Hence, an opinion cannot be given at this time.
The following criteria for REED are less important which means you would place less emphasis on them when making your investment decision using this strategy:
AVERAGE SHARES OUTSTANDING: [PASS]
REED has not been significantly increasing the number of shares outstanding within recent years which is a good sign. REED currently has 14.0 million shares outstanding. This means the company is not taking any measures, with regards to the number of shares, that will dilute or devalue the stock.
Companies with sales less than $500 million should be chosen. It is among these small-cap stocks that investors can find "an uncut gem", ones that institutions won't be able to buy yet. REED's sales of $35.5 million based on trailing 12 month sales, are fine, making this company one such "prospective gem". REED passes the sales test.
DAILY DOLLAR VOLUME: [FAIL]
REED does not meet the Daily Dollar Volume (DDV of $0.0 million) test. It is required that this number be greater than $1 million and less than $25 million because these are the stocks that are liquid but remain relatively undiscovered by institutions. REED is too illiquid to be considered attractive at this time.
This is a very insignificant criterion for this methodology. But basically, low prices are chosen because "small numbers multiply more rapidly than large ones" and the potential for big returns expands. REED's price is not currently available. Therefore the current price cannot be evaluated at this time.
INCOME TAX PERCENTAGE: [FAIL]
REED's income tax paid expressed as a percentage of pretax income either this year (0.00%) or last year (0.00%) is below 20% which is cause for concern. Because the tax rate is below 20% this could mean that the earnings that were reported are unrealistically inflated due to the lower level of income tax paid. However, we have utilized a sophisticated formula so that the appropriate figures reflect a 'normal' tax rate (35%).