Rocky Brands, Inc. Stock Comparison

 0.10 / 0.15%

 1.12 / 2.15%

 0.08 / 0.16%

 1.73 / 3.28%

 0.08 / 0.49%

This row includes the target price and the Current Last Sale's (CLS') percent of the Target Price (TP). The target price is defined as the analyst estimated 1 year target price. The CLS' percent of TP calculation is (Current Price / Target Price)*100

This row includes the 52 Week High and the % change of the 52 Week High from the current last sale. The 52 Week High is defined as the highest end of day value for the past year. The color coding assigns a value of 'Very Positive' to 'Very Negative'.The Color Key, below, indicates the assigned values and a possible explanation for the rating. However, it is important to note that each value should be looked at in combination with other factors. The Stock Comparison page should serve as one among many informational tools for comparing stocks and should not be the only basis for a buy or sell decision. ADVICE FROM A SECURITIES PROFESSIONAL IS STRONGLY ADVISED. Please visit our disclaimer page for our full disclaimer.

Color Key:
Very Positive: 0 to 5% (This means that the stock is trading at or near it�s 52 week high, this might indicate the possibility that there is room for future stock price increases)
Positive: 4.9% to 10%(This means that the stock is trading near it�s 52 week high, this might indicate the possibility that there is room for future stock price increases)
Neutral: 10 to 15% (This means the stock is trading at a level that doesn�t provide any clear signal for price movement.)
Negative: 16% to 30% (This indicates that the % decrease is at a level that may indicate a stock that lacks support for a higher stock price).
More Negative: 31 to 60% (This indicates that the % decrease is at a level that may indicate a stock that lacks support for a higher stock price).
Very Negative: 61% and below (This indicates that the % decrease is at a level that may indicate a stock that lacks support for a higher stock price).

This row includes the 52 Week Low and the % change of the 52 Week Low from the current last sale. The 52 Week Low is defined as the lowest end of day value for the past year. The color coding assigns a value of 'Very Positive' to 'Very Negative'. The Color Key, below, indicates the assigned values and a possible explanation for the rating. However, it is important to note that each value should be looked at in combination with other factors. The Stock Comparison page should serve as one among many informational tools for comparing stocks and should not be the only basis for a buy or sell decision. ADVICE FROM A SECURITIES PROFESSIONAL IS STRONGLY ADVISED. Please visit our disclaimer page for our full disclaimer.

Color Key:
Very Positive: 15% and above (This means it might be trading at a discount, or analysts feel that there is growth in the stock price)
Positive: 2% to 14.9% (This means it might be trading at a discount, or analysts feel that there is growth in the stock price)
Neutral: 0 to 1.9%(This means it is trading at or near the target price)
Negative: (-1%) to (-14.9%) (This means the stock is trading above the target price, and it might be trading at a premium)
More Negative: (-15%) to (-30%) (This means the stock is trading above the target price, and it might be trading at a premium)
Very Negative: (-31%) and below (This means the stock is trading above the target price, and it might be trading at a premium)

This row includes the Beta. The Beta is defined as a measure of the volatility of a stock relative to the overall market. A beta of less than one indicates lower risk than the market. A beta of more than one indicates higher risk than the market. NASDAQ.com uses the S & P 500 as the underlying index to measure the overall market for beta. The color coding assigns a value of Very Positive to Very Negative. The Color Key, below, indicates the assigned values and a possible explanation for the rating. However, it is important to note that each value should be looked at in combination with other factors. The Stock Comparison page should serve as one among many informational tools for comparing stocks and should not be the only basis for a buy or sell decision. ADVICE FROM A SECURITIES PROFESSIONAL IS STRONGLY ADVISED. Please visit our disclaimer page for our full disclaimer.

Color Key:
Very Positive: .04 and below (Indicates a much lower risk than the market)
Positive: .99 to .05 (Indicates a lower risk than the market)
Neutral: 1 to 1.19 (Indicates risk aligned with the market)
Negative: 1.2 -1.69 (Indicates a higher risk than the market)
More Negative: 1.7 � 1.99 (Indicates a much higher risk than the market)
Very Negative: 2.0 and above (Indicates a much greater risk than the market)

3,234,274

312,740

254,653

798,616

36,256

3,680,315

493,970

449,728

1,182,051

25,059

6,407,015

5,028,346

1,355,456

10,236,975

12,072

1%

10%

3%

29%

0%

This row includes the Days to Cover. The Days to Cover is calculated as the aggregate short interest for the month divided by the average daily share volume traded for the period between short interest settlement dates. Days to cover is also referred to as 'Short-Interest Ratio'. The term 'days to cover' was coined to indicate how many days it will take short sellers to cover their positions if the price of a stock rises. Some investors see a high short interest as an opportunity; this is referred to as 'Short Squeeze'. Visit Investopedia for more information about 'Short Squeeze'. The color coding assigns a value of 'Very Positive' to 'Very Negative'. The Color Key, below, indicates the assigned values and a possible explanation for the rating. In this instance the rating is assuming that the person is the 'short seller'. However, it is important to note that each value should be looked at in combination with other factors. The Stock Comparison page should serve as one among many informational tools for comparing stocks and should not be the only basis for a buy or sell decision. ADVICE FROM A SECURITIES PROFESSIONAL IS STRONGLY ADVISED. Please visit our disclaimer page for our full disclaimer.

Please note: The SEC has issued technical ammendments to the Emergency Short Sale order that provided listing exchanges with guidance regarding which securities are covered by the Order. NASDAQ has posted a list of inculded financial firms for our market as well as a consolidated list for all exchanges. NASDAQ continue to post updated lists on this page daily until the expiration of the emergency order. Visit NASDAQTrader.com for additional details.

Color Key:
Very Positive: 1 and lower (This indicates that the stock would take less than a day for short sellers to cover their positions.
Positive: 1.1 � 1.5 (This indicates that the stock would take slightly longer than a day for short sellers to cover their positions.
Neutral: 1.6- 2 (This indicates that the stock would take up to two days for short sellers to cover their positions.
Negative: 2.1 - 3 (This indicates that the stock would take more than a two days for short sellers to cover their positions.
More Negative: 3-8 (This indicates that the stock would longer for short sellers to cover their positions.
Very Negative: 9 and above (This indicates that the stock would take much longer for short sellers to cover their positions.

$ 2.57

$ 1.60

$ 2.73

$ 3.45

$ 1.21

This row includes the P/E. The P/E is defined as the stock analysis statistic in which the current price of a stock (today's current last sale price) is divided by the reported actual (or sometimes projected, which would be forecast) earnings per share of the issuing firm; it is also called the 'multiple'. Visit Investopedia.com to read about P/E Ratio: Using The P/E Ratio. The color coding assigns a value of 'Very Positive' to 'Very Negative'. The Color Key, below, indicates the assigned values and a possible explanation for the rating. A low P/E might indicate a number of negative factors, including, but not limited to projected lower earnings. However, it is important to note that each value should be looked at in combination with other factors. The Stock Comparison page should serve as one among many informational tools for comparing stocks and should not be the only basis for a buy or sell decision. ADVICE FROM A SECURITIES PROFESSIONAL IS STRONGLY ADVISED. Please visit our disclaimer page for our full disclaimer.

Color Key:
Very Positive: 1-7
Positive: 8-14
Neutral: 15-25 According to Investopedia; 'Historically, the average P/E ratio in the market has been around 15-25'
Negative: 26-35
More Negative: 36-45
Very Negative: 46 and above

N/A

N/A

N/A

N/A

N/A

This row includes the PEG Ratio. The PEG Ratio is defined as the forecasted earnings for the next 12 months divided by the forecasted growth rate for the company, based upon a consensus of participating analysts. According to Investopedia.com, 'PEG is a widely used indicator of a stock's potential value. It is favored by many over the price/earnings ratio because it also accounts for growth. Similar to the P/E ratio, a lower PEG means that the stock is more undervalued'. The color coding assigns a value of 'Very Positive' to 'Very Negative'. The Color Key, below, indicates the assigned values and a possible explanation for the rating. However, it is important to note that each value should be looked at in combination with other factors. The Stock Comparison page should serve as one among many informational tools for comparing stocks and should not be the only basis for a buy or sell decision. ADVICE FROM A SECURITIES PROFESSIONAL IS STRONGLY ADVISED. Please visit our disclaimer page for our full disclaimer.

Color Key:
Very Positive: .04 and below
Positive: .09 to .05
Neutral: 1 to 1.5
Negative: 1.6 -2
More Negative: 2.1 � 2.9
Very Negative: 3.0 and above

0.84

0.48

N/A

N/A

N/A

N/A

N/A

N/A

Dividend Yield. According to Investopedia.com, it is a financial ratio that shows how much a company pays out in dividends each year relative to its share price. Adding, the higher the dividend yield the more likely an investor would select that stock. The color coding assigns a value of 'Very Positive' to 'Very Negative'. The Color Key, below, indicates the assigned values and a possible explanation for the rating. However, it is important to note that each value should be looked at in combination with other factors. The Stock Comparison page should serve as one among many informational tools for comparing stocks and should not be the only basis for a buy or sell decision. ADVICE FROM A SECURITIES PROFESSIONAL IS STRONGLY ADVISED. Please visit our disclaimer page for our full disclaimer.

Color Key:
Very Positive: 6% and above
Positive: 1.3-5%
Neutral: 1 to 1.2%
Negative: N/A
More Negative: N/A
Very Negative: N/A

Consensus Rating: The average of analysts recommendations for a single entity. As many brokers have different ratings systems, their recommendations must be standardized so that a consensus can be calculated. The Thomson Financial I/B/E/S ratings are calculated using a standard set of recommendations, maintained by Thomson Financial I/B/E/S, each with an assigned numeric value:

1 = Strong Buy
2 = Buy
3 = Hold
4 = Underperform
5 = Sell

Mean Recommendation Each recommendation received from the analysts is mapped to one of the Thomson Financial I/B/E/S standard ratings. Assigning a numeric value to the broker text enables Thomson Financial I/B/E/S to calculate a consensus recommendation. This consensus recommendation appears as the mean (average) of the assigned values. The color coding assigns a value of Very Positive to Very Negative. The Color Key, below, indicates the assigned values and a possible explanation for the rating. However, it is important to note that each value should be looked at in combination with other factors. The Stock Comparison page should serve as one among many informational tools for comparing stocks and should not be the only basis for a buy or sell decision. ADVICE FROM A SECURITIES PROFESSIONAL IS STRONGLY ADVISED. Please visit our disclaimer page for our full disclaimer.

Color Key:
Very Positive
Positive
Neutral
Negative
Very Negative

13.45 %

18.93 %

43.54 %

23.52 %

212.07 %

27.69 %

27.69 %

27.69 %

27.69 %

27.69 %

-14.24 %

-8.77 %

15.85 %

-4.18 %

184.38 %