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Kenneth Fisher Guru Analysis for Rogers Communication, Inc.

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Industry: Consumer Services
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Assessments & Analysis Based on November 25, 2015 close price: $38.61

  for the Price/Sales Investor based on the criteria of Kenneth Fisher. Return to RCI Guru Analysis

All Star Guru Scorecard

Source Go Chart %
Peter Lynch 0%
Benjamin Graham 29%
Validea 71%
Motley Fool 23%
David Dreman 50%
Martin Zweig 54%
Kenneth Fisher 38%
James P. O'Shaughnessy 40%

Detailed Analysis

Guru Score: 38%


The prospective company should have a low Price/Sales ratio. Non-cyclical companies with Price/Sales ratios greater than 1.5 and less than 3 should not be purchased. RCI's P/S ratio of 1.98 Based on trailing 12 month sales, is above 1.5. If you are currently holding this stock, the P/S ratio is O.K., but if you are thinking about purchasing it, the stock would fail this methodology's first criterion.


Less debt equals less risk according to this methodology. RCI's Debt/Equity of 301.97% is unacceptable, thus failing the test.


This methodology considers companies in the Technology and Medical sectors to be attractive if they have low Price/Research ratios. RCI is neither a Technology nor Medical company. Therefore the Price/Research ratio is not available and, hence, not much emphasis should be placed on this particular variable.

PRELIMINARY GRADE: No Interest in RCI At this Point

Is RCI a "Super Stock"? NO

Price/Sales Ratio: [FAIL]

The Price/Sales ratio is the most important variable according to this methodology. The prospective company should have a low Price/Sales ratio. RCI's Price/Sales ratio of 1.98 does not pass this criterion.


This methodology looks for companies that have an inflation adjusted EPS growth rate greater than 15%. RCI's inflation adjusted EPS growth rate of -3.50% does not pass this test.


This methodology looks for companies that have a positive free cash per share. Companies should have enough free cash available to sustain three years of losses. This is based on the premise that companies without cash will soon be out of business. RCI's free cash per share of 0.25 passes this criterion.


This methodology looks for companies that have an average net profit margin of 5% or greater over a three year period. RCI's three year net profit margin, which averages 12.38%, passes this criterion.

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