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**Green highlights the top performing ETF by % change in the past 100 days.
Company Description (as filed with the SEC)
McDonald’s Corporation, the registrant, together with its sub-sidiaries, is
referred to herein as the “Company.”
a. General development of business
During 2013, there were no material changes to the Company’s corporate structure
or in its method of conducting business. In 2013, the Company continued the
process it began in 2005 to realign certain subsidiaries to develop a corporate
structure within its geographic segments that better reflects the operation of
the McDonald’s worldwide business.
b. Financial information about segments
Segment data for the years ended December 31, 2013, 2012, and 2011 are included
in Part II, Item 8, page 39 of this Form 10-K.
c. Narrative description of business
The Company franchises and operates McDonald’s restaurants in the global
restaurant industry. These restaurants serve a broad menu (see Products) at
various price points in more than 100 countries around the world. ... More ...
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