K Insider Activity (SEC Form 4)

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Exchange: NYSE
Industry: Consumer Non-Durables
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(SEC Form 4)
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Number of Insider Trades


3 Mo. 12 Mo.
# of Open Market Buys 0 12
# of Sells 17 51
Total Insider Trades 17 63

Number of Insider Shares Traded


3 Mo. 12 Mo.
# of Shares Bought 0 26,736
# of Shares Sold 598,152 2,555,332
Total Shares Traded 598,152 2,582,068
Net Activity (598,152) (2,528,596)

Trades in last 3 months: 17
Trades in last 12 months: 63
The Summary totals only include Open Market Buys, the table below Includes all purchases.

Click on the column header links to resort ascending (▲) or descending (▼).
Insider Relation Last Date Transaction Type OwnerType Shares Traded ▲ Last Price Shares Held
LONG SAMANTHA J Officer 02/22/2013 Disposition (Non Open Market) direct 120 60.0100 200
HIRST ALISTAIR D Officer 02/22/2013 Disposition (Non Open Market) direct 129 60.0100 44,233
LONG SAMANTHA J Officer 02/21/2014 Disposition (Non Open Market) direct 202 59.9500 538
KELLOGG W K FOUNDATION TRUST Beneficial Owner (10%) 08/13/2014 Sell direct 300 64.0000 72,264,628
LONG SAMANTHA J Officer 02/22/2013 Acquisition (Non Open Market) direct 320 0.0000 320
HIRST ALISTAIR D Officer 02/22/2013 Acquisition (Non Open Market) direct 400 0.0000 44,362
DANGEL MARIBETH A. Officer 11/16/2012 Sell direct 484 53.8641 89
LONG SAMANTHA J Officer 02/21/2014 Acquisition (Non Open Market) direct 540 0.0000 740
DANGEL MARIBETH A. Officer 11/16/2012 Option Execute direct 567 40.1700 573
JENNESS JAMES M Officer 05/06/2013 Disposition (Non Open Market) direct 1,014 63.4400 185,294
JENNESS JAMES M Officer 05/05/2014 Disposition (Non Open Market) direct 1,095 65.0500 191,887
KELLOGG W K FOUNDATION TRUST Beneficial Owner (10%) 07/22/2014 Sell direct 1,162 66.5000 72,264,928
KELLOGG W K FOUNDATION TRUST Beneficial Owner (10%) 06/05/2014 Sell direct 1,300 69.5000 72,266,090
LASCHINGER MARY A Director 11/15/2012 Acquisition (Non Open Market) indirect 1,398 0.0000 1,398
KELLOGG W K FOUNDATION TRUST Beneficial Owner (10%) 04/18/2013 Sell direct 2,200 65.0000 74,471,990

Insider Trading information for GOOG is derived from Forms 3 and 4 filings filed with the U.S. Securities and Exchange Commission (SEC).
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