Company Description (as filed with the SEC)
Focus Media Holding Limited (Nasdaq: FMCN) operates China's largest lifestyle targeted interactive digital media network. The Company offers one of the most comprehensive targeted interactive digital media platforms aimed at Chinese consumers at various urban locations. The increasingly fragmented and mobile lifestyle of Chinese urban consumers has created the need for more efficient media means to capture consumer attention. Focus Media's mission is to build an increasingly comprehensive and measurable interactive urban media network that reaches consumers at various out-of-home locations. As of March 31, 2011, Focus Media's out-of-home lifestyle interactive digital media network had approximately 170,000 LCD display that covered more than 90 cities, 378,000 in-elevator poster and digital picture frames in residential buildings, approximately 49,000 LCD displays in in-store network and approximately 1,700 movie screens throughout China. ... More ...