Company Description (as filed with the SEC)
FBL Financial Group, Inc. (we or the Company) sells individual life insurance and annuity products principally under the consumer brand name Farm Bureau Financial Services. This brand identity is represented by the distribution channel of our subsidiary Farm Bureau Life Insurance Company (Farm Bureau Life). As of December 31, 2012, this distribution channel consisted of 1,853 exclusive agents and agency managers. These agents and agency managers sell our products in the Midwestern and Western sections of the United States. FBL Financial Group, Inc. was incorporated in Iowa in October 1993. Its life insurance subsidiary, Farm Bureau Life, began operations in 1945. Greenfields Life Insurance Company, a subsidiary of Farm Bureau Life, is being launched in early 2013 to offer life and annuity products in the state of Colorado. Several other subsidiaries support various functional areas and affiliates by providing investment advisory and marketing and distribution services. ... More ...