Company Description (as filed with the SEC)
Digital Generation, Inc. (NASDAQ: DGIT) ("DG," the "Company," "we," "us" or "our") is a leading ad management and distribution platform. DG helps advertisers engage with consumers across television and online media while delivering timely and impactful ad campaigns. Our end-to-end technology and high quality service help advertisers overcome the fragmentation in the market and get optimal results for their advertising spending. Background The ability to execute advertising campaigns in a timely and scalable manner is a crucial requirement for our customers. Our technology empowers advertisers and agencies to deliver their creative assets to broad audiences, ensure consistent quality of the consumer experience, and utilize our data for rigorous analysis and optimization. We primarily focus on the major advertising channels—television and online media, as well as on opportunities arising from the ongoing convergence of these two ecosystems. ... More ...