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Company Description (as filed with the SEC)
In December of 2013 CCA Management secured Board approval to its plan to restore profitable growth and deliver sustained shareholder value. To realize its overarching goals, management moved determinedly to: (i) an outsourcing and variable cost- business platform, (ii) reducing overhead expenses measurably, (iii) recapitalizing its business and, (iv) concentrating marketing and advertising efforts against its core business units (Plus White, Sudden Change and Bikini Zone) to enhance and leverage each brands equity power among its unique consumer base. The following is a summary of key actions that CCA Industries, Inc., (hereafter, "CCA" or the "Company") took in fiscal 2014 to lay the groundwork for downstream profitable sales growth and fully realize the plan goals: Outsourcing Arrangements. ... More ...