Dr. Aelred J. Kurtenbach,
Chairman of the Board
and Co-Founder,
Daktronics, Inc.
(NASDAQ: DAKT)
opens
The NASDAQ Stock Market

Tuesday, December 09, 2003
at NASDAQ's MarketSite
in New York City.

Click here for more information on

Daktronics, Inc.

Company Celebrates 35 Year Anniversary

The NASDAQ Stock Market proudly welcomes Daktronics, Inc. [DAKT] to the Market Open in honor of its 35-year business anniversary. Daktronics, Inc. is credited to lighting up much of Times Square with its dynamic LED screens and tickers that wrap many of the area's businesses. The company is well known for its electronic scoreboards and large screen video displays that are in use at sports venues and other facilities around the world.

About Daktronics, Inc. [DAKT]

Daktronics has strong leadership positions in, and is one of the world's largest suppliers of electronic scoreboards, computer-programmable displays, large screen video displays, and control systems. The Company excels in the control of large display systems, including those that require integration of complex multiple displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world in sport, business and transportation applications, and celebrates its 35th year in business in 2003.

For more information, visit the Company's worldwide web site at http://www.daktronics.com, email the Company at sales@daktronics.com, call toll-free 1-800-DAKTRONICS (800-325-8766) in the U.S., or write to the Company at 331 32nd Avenue, P.O. Box 5128, Brookings, SD 57006-5128.