Event Profile
- NASDAQ Closing Bell
- June 30, 2009
- Reading Is Fundamental and Macy's
- Download Hi-Res Photo
Reading Is Fundamental (RIF) and Macy's will visit the NASDAQ MarketSite in New York City's Times Square to celebrate the launch of the 2009 Book A Brighter Future(tm), a campaign and annual promotion held at Macy's stores to help raise money for local RIF programs and to provide reading resources to the children who need them most.
From July 1 through August 31, Macy's customers can give $3 and receive a coupon for $10 off a $50 purchase at any Macy's store nationwide. Macy's will give 100% of every $3 to RIF. Some exclusions and restrictions apply. See store or macys.com for details. Macy's has raised more than $7 million for RIF since the start of the program in 2006.
In honor of the occasion, Carol H. Rasco, President and Chief Executive Officer of Reading Is Fundamental, presides over the Closing Bell along with Martine Reardon, Executive Vice President of Marketing at Macy's.
About Reading Is Fundamental (RIF):
Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF's highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides
4.5 million children with 16 million new, free books and literacy resources each year. For more information, and to access reading resources, visit RIF's website at www.RIF.org.
About Macy's:
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(r) and the Macy's Thanksgiving Day Parade(r), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances.
Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers. For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.
About NASDAQ OMX:
The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with over 3,900 listed companies. NASDAQ OMX Group offers multiple capital raising solutions to companies around the globe, including its U.S. listings market; NASDAQ OMX Nordic, NASDAQ OMX Baltic, including First North; and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and ETFs.
NASDAQ OMX Group technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX Group exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com.
