Author David Meerman Scott presides over the opening bell to celebrate the recent release of WORLD WIDE RAVE: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories.
The first 30 Twitter followers to respond this week to David's tweets will be invited to join him and his sponsor GlobeNewswire for the bell ringing ceremony at the first Tweetup at the NASDAQ.
A Tweetup is where people from the virtual Twittersphere decide to
meet in real life. It's also an example of how anyone can use
social media tools to create a "world wide rave" that will get everyone talking about you, your product or your company.
In WORLD WIDE RAVE: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories, Scott shares the secret to the most powerful marketing tool available -- one that again goes against all the out-of-date rules that your boss, your agency and many experts are too afraid to abandon.
A World Wide Rave is when thousands of people are talking about you or your company because they want to, not because they were coerced or tricked. How do you create one? You might know a little about part of the answer: blogs, links, YouTube, Facebook and viral videos. But even the most tech-savvy marketer won't get any mileage out of these online tools if they don't craft the right content to trigger conversations that can spread to millions.
About The Author:
David Meerman Scott is a popular blogger and the author of The New Rules of Marketing and PR, which won the 800-CEO-READ Author's Choice Award in 2007 and is still one of today's best selling marketing books.
He is also the coauthor of Tuned In: Uncover Extraordinary Opportunities That Lead to Business Breakthroughs. He has been interviewed by The Wall Street Journal, The Washington Post, The Boston Globe, AP, Forbes, Entrepreneur, the Fox Business Network. and Marketplace radio. Scott is an in demand speaker who delivers an average of 30 keynotes, 20 one day seminars, and 20 Webinars per year.
His annual live audiences total tens of thousands of people. He lives in Lexington, Massachusetts. Thousands of bloggers link to his blogs.
Read them at: www.worldwiderave.com and www.webinknow.com.
About NASDAQ OMX:
The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with over 3,900 listed companies. NASDAQ OMX Group offers multiple capital raising solutions to companies around the globe, including its U.S. listings market; NASDAQ OMX Nordic, NASDAQ OMX Baltic, including First North; and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and ETFs.
NASDAQ OMX Group technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX Group exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com.
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