Clifford Celebrates Valentine's Day At NASDAQ and Announces the Launch of New BE BIG!(tm) Cause Campaign to Help Local Communities Nationwide
Scholastic Corporation (SCHL), the global children's publishing, education and media company, will visit The NASDAQ Stock Market just before Valentine's Day to preside over the Opening Bell and to announce the launch of Clifford the Big Red Dog's own cause campaign, BE BIG! and the creation of the BE BIG(tm) Fund supporting community engagement opportunities that will recognize and reward others for their BE BIG actions, catalyze change in local communities and provide resources to share BIG ideas.
Who:
* Maureen O'Connell, Chief Financial Officer and Chief Administrative
Officer of Scholastic Corporation (SCHL);
* Leslye Schaefer, Senior Vice President of Scholastic Media, a
division of Scholastic Corporation (SCHL);
* Clifford The Big Red Dog, the beloved literary icon and star of the
top rated children's television series.
About BE BIG!(tm):
Clifford The Big Red Dog's own cause campaign, BE BIG!(tm) and the BE BIG Fund (www.scholastic.com/cliffordbebig) is a national program that invites everyone, big and small, to raise awareness for how Clifford's BIG Ideas (Share, Help Others, Be Kind, Be Responsible, Play Fair, Be a Good Friend, Believe in Yourself, Respect Others, Work Together and Be
Truthful) can make the world a better place. Scholastic and Clifford, in establishing the BE BIG Fund, will support community engagement opportunities that will recognize and reward others for their BE BIG actions, catalyze change in local communities and provide resources to share BIG ideas.
Scholastic has joined with specialty retailer FAO Schwarz for the launch of the BE BIG program. FAO Schwartz in NYC as well as its top FAO boutiques in Macy's stores nationwide will carry exclusive BE BIG tagged Clifford Plush and Scholastic will donate 10% of the net proceeds from the sale of designated FAO Schwarz CLIFFORD BE BIG!
products to the BE BIG! Fund at HandsOn Network, a key operating arm of Points of Light Institute, the largest volunteer management organization in the nation.
About Scholastic:
Scholastic Corporation (Nasdaq:SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and children's media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company's Internet Site, www.scholastic.com.
About NASDAQ OMX:
The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with over 3,900 listed companies. NASDAQ OMX Group offers multiple capital raising solutions to companies around the globe, including its U.S. listings market; NASDAQ OMX Nordic, NASDAQ OMX Baltic, including First North; and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and ETFs.
NASDAQ OMX Group technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX Group exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com.
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