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Pat O'Dea, CEO of Peet's Coffee & Tea, Inc., Rings the NASDAQ Opening Bell.
March 10, 2008 - Peet's Coffee and Tea, Inc. [PEET]
About this Marketsite Event:
Pat O'Dea, CEO of Peet's Coffee & Tea, Inc.(PEET), the premier specialty coffee and tea company in the U.S., presides over the opening bell to celebrate Peet's Founder's Day, honoring Alfred Peet as the grandfather of specialty coffee.

Peet's Coffee & Tea, Inc., (PEET), is the premier specialty coffee and tea company in the United States. Peet's buys the highest quality beans in the world, artisan roasts every bean by hand to order, and delivers all of its coffee quickly for superior freshness no matter where it is sold. Founded in 1966 in Berkeley, Calif. by Alfred Peet, who is widely recognized as the grandfather of specialty coffee in the U.S., Peet's has a rapidly growing, passionate customer following that seeks out Peet's coffees wherever they go. Peet's is committed to strategically growing its business through many channels without compromising the extraordinary quality of its coffee.

For more information about Peet's Coffee & Tea, Inc. visit www.peets.com.

Press Inquiries Only:
Organizations interested in obtaining NASDAQ-listed company bell ringing ceremony photographs for press purposes, must first receive approval from the listed company before requesting photographs from NASDAQ. Please provide the company contact information from whom you received approval to Jolene Libretto at jolene.libretto@nasdaq.com. Kindly credit © 2008, The Nasdaq Stock Market, Inc. Reprinted with permission.

Other Photography Inquiries:
For all other photography inquiries, please contact NASDAQ’s photographer, Rob Tannenbaum at rob.tannenbaum@nasdaq.com.

© 2008, The NASDAQ OMX Group, Inc. Reprinted with permission.