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DECA's International High School Division and the International Franchise Association, Ring the NASDAQ Opening Bell
January 07, 2008 - Times Square, NYC
About this Marketsite Event:
Dave Montoni, DECA's International High School Division Vice President - North Atlantic Region, John Reynolds, President of the IFA Educational Foundation and Philip Silverman, IFA Educational Foundation, preside over the opening bell. The ceremony highlights the accomplishments of DECA and IFA's ongoing partnership to build the next generation of franchise executives, entrepreneurs -- and market participants. IFA Member Robert D'Loren, President and CEO of NexCen (Nasdaq:NEXC), and winners of the DECA/NASDAQ Stock Market Competition proudly join the three.

About DECA, Inc.:

DECA's nearly 200,000 members are enrolled in high school and college marketing programs in all 50 states, U.S. Territories, Canada, Mexico and Germany. DECA partners the education and business communities to provide today's youth with contemporary workforce skills, leadership training and an appreciation for their social and civic responsibilities. DECA is 501 (c)(3), not-for-profit organization that prepares high school and college students for careers in marketing, management and entrepreneurship. For information about DECA, please contact John Fistolera at 703/860-5000 or cell 703/371-9264. You can also visit DECA's web site at www.deca.org.

About IFA:

IFA is the world's largest trade group representing business-format franchising. Founded in 1960, IFA represents franchised small businesses spanning 75 different industries in more than 100 countries. Overall, more than 14 million jobs, $369 billion in payroll and more than $1.15 trillion are generated by business-format franchises in the United States. To learn more about the IFA please visit their website at, www.franchise.org.

About NexCen:

NexCen Brands, Inc. is the premier 21st century vertically integrated global brand acquisition and management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot(r), Bill Blass(r), MaggieMoo's(r), Marble Slab Creamery(r), Pretzel Time(r) and Pretzelmaker(r), The Shoe Box and Waverly(r). The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of more than 1,500 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase. To learn more about NexCen please visit their website at, www.nexcenbrands.com.

Press Inquiries Only:
Organizations interested in obtaining NASDAQ-listed company bell ringing ceremony photographs for press purposes, must first receive approval from the listed company before requesting photographs from NASDAQ. Please provide the company contact information from whom you received approval to Jolene Libretto at jolene.libretto@nasdaq.com. Kindly credit © 2008, The Nasdaq Stock Market, Inc. Reprinted with permission.

Other Photography Inquiries:
For all other photography inquiries, please contact NASDAQ’s photographer, Rob Tannenbaum at rob.tannenbaum@nasdaq.com.

© Copyright 2008, The NASDAQ Stock Market, Inc.
Reprinted with the permission of The Nasdaq Stock Market, Inc.