Tom Rogers, Chief Executive Officer of TiVo Inc., presides over the opening bell.

Wednesday, July 25, 2007

from Nasdaq MarketSite
in New York's Times Square

TiVo Inc.
[TIVO]

TiVo announced today the launch of a new TiVo HD DVR, delivering a premium HD experience at an affordable price; the ultimate HDTV companion.

Founded in 1997, TiVo (Nasdaq:TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass recordings, WishList(r) searches, and TiVo(r) KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(tm) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(r)" The TiVo(r) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

TiVo, Season Pass, Swivel, WishList, Series2, Series3, TiVoToGo, 'TiVo, TV your way' and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide.

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