Mark Vadon, Chairman and CEO of Blue Nile, Inc.,
Rings The NASDAQ Stock Market Opening Bell

Monday, November 27, 2006
at NASDAQ's MarketSite
in New York City.

Blue Nile, Inc.

Mark Vadon, Chairman and CEO of Blue Nile, Inc. presides over the opening bell.

Founded in 1999, Blue Nile is the leading online retailer of diamonds and fine jewelry. It has built a well respected brand by providing consumers with a better way to buy diamonds and fine jewelry. Blue Nile has established some of the highest quality standards in the industry and provides consumers with in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Blue Nile Web site showcases thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq National Market under the symbol NILE.

Click for larger pictures of the NASDAQ MarketSite. Additional Photographs for 11/27/2006 Download Hi-Res Quality Photo of this NASDAQ Market Open - Pictured: Mark Vadon, Chairman and CEO of Blue Nile, Inc. pushes the button signifying the start of the trading day. These photos are Copyright 2006, The Nasdaq Stock Market Inc. and available for re-publication by the news media only. Any commercial use is strictly prohibited without the prior written consent of The Nasdaq Stock Market Inc. © Copyright 2006, The NASDAQ Stock Market, Inc. Reprinted with the permission of The Nasdaq Stock Market, Inc.