Ron Shaich, Chairman and CEO of Panera Bread Company,
Rings The NASDAQ Stock Market Opening Bell

Thursday October 5, 2006
at NASDAQ's MarketSite
in New York City.

Panera Bread Company
[PNRA]

Ron Shaich, Chairman and CEO of Panera Bread Company (PNRA) presides over the opening bell to celebrate its 15-year listing anniversary and the opening of Panera Bread's 1,000th bakery-cafe.
Panera Bread Company owns and franchises bakery-cafes under the Panera Bread(r) and Saint Louis Bread Co.(r) names. The Company is a leader in the specialty bread/cafe category due to its unique bread combined with a quick, casual dining experience. Additional information is available on the Company's website, www.panerabread.com.

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Click for larger pictures of the NASDAQ MarketSite. Additional Photographs for 10/5/2006 Download Hi-Res Quality Photo of this NASDAQ Market Open - Pictured: Ron Shaich, Chairman and CEO of Panera Bread Company, rings the Opening Bell These photos are Copyright 2006, The Nasdaq Stock Market Inc. and available for re-publication by the news media only. Any commercial use is strictly prohibited without the prior written consent of The Nasdaq Stock Market Inc. © Copyright 2006, The NASDAQ Stock Market, Inc. Reprinted with the permission of The Nasdaq Stock Market, Inc.