Paul Guez, Chairman & CEO of Blue Holdings, Inc. (BLUE),
Rings The NASDAQ Stock Market Opening Bell

Tuesday, June 20, 2006
at NASDAQ's MarketSite
in New York City.

Blue Holdings, Inc.

Paul Guez, Chairman & CEO of Blue Holdings, Inc. (BLUE) will preside over the opening bell.

Blue Holdings, Inc., directly and through its wholly owned subsidiaries, Antik Denim, LLC and Taverniti So Jeans, LLC, designs, develops, manufactures, markets, distributes and sells high-end fashion jeans, apparel, and accessories with a western flair under the "Antik Denim," "Yanuk," "Taverniti So Jeans," and "U" brands, both in the United States and internationally. Blue Holdings currently sells men's and women's styles and is in the process of launching a children's line. Antik Denim, Yanuk, Taverniti So, and U jeans are made from high-quality fabrics milled in the United States, Japan, Italy and Spain, and are processed with cutting-edge treatments and finishes. Blue Holdings' concepts, designs, embellishments, patent-pending pockets and great attention to detail and quality give it a competitive advantage in the high-end fashion jeans market.

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