Byron "Bud" Bergren, President and CEO of The Bon-Ton Stores, Inc.,
Ring The NASDAQ Stock Market Closing Bell

Monday, April 24, 2006
at NASDAQ's MarketSite
in New York City.

The Bon-Ton Stores, Inc. [BONT]

Byron "Bud" Bergren, President and CEO of The Bon-Ton Stores, Inc. (Nasdaq: BONT) presides over the closing bell to celebrate its 15 year anniversary on the NASDAQ and to celebrate acquiring the 142-store Northern Department Store Group from Saks Incorporated in 2006, doubling its store count and more than doubling its revenues.

The Bon-Ton Stores, Inc. operates 272 department stores and seven furniture galleries in 23 states in the Northeast, Midwest and Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics, home furnishings and other goods. For further information, please visit the investor relations section of the Company's website at http://www.bonton.com/investor_relations/home.asp.

Click for larger pictures of the NASDAQ MarketSite. Additional Photographs for 4/24/2006 Download Hi-Res Quality Photo of this NASDAQ Market Close - Pictured: Byron "Bud" Bergren, President and CEO of The Bon-Ton Stores, Inc., signs the podium at the closing bell. These photos are Copyright 2006, The Nasdaq Stock Market Inc. and available for re-publication by the news media only. Any commercial use is strictly prohibited without the prior written consent of The Nasdaq Stock Market Inc. © Copyright 2006, The NASDAQ Stock Market, Inc. Reprinted with the permission of The Nasdaq Stock Market, Inc.