SALEM INVESTMENT COUNSELORS INC Information

POP BOX 25427, WINSTON SALEM, North Carolina, 27114-5427, (336) 768-7230

Report Date: 12/31/2014

Position Statistics

Total Positions 292
New Positions 12
Increased Positions 78
Decreased Positions 126
Positions with Activity 204
Sold Out Positions 24
Total Mkt Value (in $ millions) 848

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.2%
Capital Goods 5.99%
Conglomerates
Consumer Cyclical 1.74%
Consumer/Non-Cyclical 11.4%
Energy 5.41%
Financial 25.66%
Healthcare 9.03%
Services 13.57%
Technology 18.89%
Transportation 0.33%
Utilities 3.57%

78 INCREASED Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
PEPSICO INC COM 30,035 253 .85 314,303
MICROSOFT CORP COM 24,076 36 .15 494,825
WAL-MART STORES INC COM 15,503 51 .33 197,238
UNITED TECHNOLOGIES CORP COM 14,930 338 2.31 129,327
BB&T CORP COM 14,439 83 .58 375,420
QUALCOMM INC COM 13,766 83 .60 201,198
MERCK & CO INC NEW COM 12,277 9 .07 205,096
PFIZER INC COM 11,685 126 1.09 342,875
CISCO SYS INC COM 10,088 128 1.28 346,313
SYNOVUS FINL CORP COM NEW 9,918 127 1.30 360,251
ISHARES TR CORE S&P500 ETF 9,457 366 4.03 44,582
ISHARES TR RUS MID-CAP ETF 9,234 156 1.72 53,323
SCHWAB STRATEGIC TR US MID-CAP ETF 9,166 16 .18 212,810
PHILIP MORRIS INTL INC COM 8,951 30 .33 107,338
GOOGLE INC CL A 8,836 119 1.37 16,032
GILEAD SCIENCES INC COM 8,758 1,523 21.05 83,400
KELLOGG CO COM 8,495 88 1.05 132,964
E M C CORP MASS COM 8,216 58 .71 302,936
WELLS FARGO & CO NEW COM 8,129 58 .71 147,289
BANK AMER CORP COM 7,759 822 11.84 481,632