SALEM INVESTMENT COUNSELORS INC Information

POP BOX 25427, WINSTON SALEM, North Carolina, 27114-5427, (336) 768-7230

Report Date: 03/31/2015

Position Statistics

Total Positions 282
New Positions 12
Increased Positions 74
Decreased Positions 122
Positions with Activity 196
Sold Out Positions 12
Total Mkt Value (in $ millions) 824

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.13%
Capital Goods 5.37%
Conglomerates
Consumer Cyclical 1.88%
Consumer/Non-Cyclical 10.43%
Energy 4.83%
Financial 27.06%
Healthcare 9.91%
Services 14.02%
Technology 18.7%
Transportation 0.48%
Utilities 3.05%

122 DECREASED Positions as of 03/31/2015

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
APPLE INC COM 45,956 -118 (0.26) 364,727
PEPSICO INC COM 29,020 -650 (2.19) 307,418
BERKSHIRE HATHAWAY INC DEL CL B NEW 24,857 -143 (0.57) 181,586
MICROSOFT CORP COM 21,921 -44 (0.2) 493,825
LOWES COS INC COM 19,224 -548 (2.77) 290,174
WALGREENS BOOTS ALLIANCE INC COM 17,042 -278 (1.61) 199,578
BB&T CORP COM 14,963 -189 (1.25) 370,732
UNITED TECHNOLOGIES CORP COM 14,084 -59 (0.42) 128,787
GENERAL ELECTRIC CO COM 14,054 -251 (1.76) 534,185
QUALCOMM INC COM 12,666 -32 (0.25) 200,698
MERCK & CO INC NEW COM 11,748 -55 (0.47) 204,138
SYNOVUS FINL CORP COM NEW 10,979 -56 (0.51) 358,427
INTEL CORP COM 9,791 -50 (0.51) 325,931
EXXON MOBIL CORP COM 9,499 -69 (0.72) 115,097
CISCO SYS INC COM 9,391 -36 (0.38) 344,999
WELLS FARGO & CO NEW COM 8,174 -139 (1.67) 144,831
KELLOGG CO COM 8,157 -186 (2.23) 130,006
JPMORGAN CHASE & CO COM 7,549 -30 (0.39) 112,117
E M C CORP MASS COM 7,000 -971 (12.18) 266,046
COLGATE PALMOLIVE CO COM 6,843 -13 (0.19) 103,746