SALEM INVESTMENT COUNSELORS INC Information

POP BOX 25427, WINSTON SALEM, North Carolina, 27114-5427, (336) 768-7230

Report Date: 03/31/2015

Position Statistics

Total Positions 282
New Positions 12
Increased Positions 74
Decreased Positions 122
Positions with Activity 196
Sold Out Positions 12
Total Mkt Value (in $ millions) 830

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.98%
Capital Goods 5.05%
Conglomerates
Consumer Cyclical 1.89%
Consumer/Non-Cyclical 10.62%
Energy 4.62%
Financial 27.01%
Healthcare 10%
Services 14.29%
Technology 18.99%
Transportation 0.48%
Utilities 2.96%

196 Activity Positions as of 03/31/2015

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
APPLE INC COM 45,000 -115 (0.26) 364,727
PEPSICO INC COM 29,546 -662 (2.19) 307,418
BERKSHIRE HATHAWAY INC DEL CL B NEW 26,007 -150 (0.57) 181,586
MICROSOFT CORP COM 22,390 -45 (0.2) 493,825
LOWES COS INC COM 19,674 -561 (2.77) 290,174
WALGREENS BOOTS ALLIANCE INC COM 19,203 -313 (1.61) 199,578
JOHNSON & JOHNSON COM 17,823 4 .02 179,997
3M CO COM 16,130 3 .02 106,742
BB&T CORP COM 14,978 -189 (1.25) 370,732
WAL-MART STORES INC COM 14,577 356 2.51 202,178
GENERAL ELECTRIC CO COM 13,942 -249 (1.76) 534,185
UNITED TECHNOLOGIES CORP COM 12,746 -53 (0.42) 128,787
QUALCOMM INC COM 12,664 -32 (0.25) 200,698
PFIZER INC COM 12,143 22 .18 343,506
GILEAD SCIENCES INC COM 12,135 2,705 28.69 107,325
MERCK & CO INC NEW COM 11,742 -55 (0.47) 204,138
SYNOVUS FINL CORP COM NEW 11,219 -57 (0.51) 358,427
PROCTER & GAMBLE CO COM 11,167 28 .25 139,187
GOOGLE INC CL A 10,754 178 1.68 16,302
GOOGLE INC CL C 10,681 61 .57 17,008