SALEM INVESTMENT COUNSELORS INC Information

POP BOX 25427, WINSTON SALEM, North Carolina, 27114-5427, (336) 768-7230

Report Date: 12/31/2014

Position Statistics

Total Positions 293
New Positions 12
Increased Positions 78
Decreased Positions 126
Positions with Activity 204
Sold Out Positions 24
Total Mkt Value (in $ millions) 841

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.25%
Capital Goods 6.16%
Conglomerates
Consumer Cyclical 1.79%
Consumer/Non-Cyclical 11.46%
Energy 5.37%
Financial 25.55%
Healthcare 9.06%
Services 14.22%
Technology 18.37%
Transportation 0.33%
Utilities 3.23%

204 Activity Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
APPLE INC COM 46,209 -22 (0.05) 365,663
PEPSICO INC COM 30,337 256 .85 314,303
BERKSHIRE HATHAWAY INC DEL CL B NEW 26,661 -284 (1.05) 182,633
LOWES COS INC COM 22,324 -678 (2.95) 298,443
MICROSOFT CORP COM 20,268 30 .15 494,825
JOHNSON & JOHNSON COM 18,275 -52 (0.29) 179,958
3M CO COM 17,721 -176 (0.98) 106,722
WALGREENS BOOTS ALLIANCE INC COM 17,442 -80 (0.46) 202,834
WAL-MART STORES INC COM 16,278 53 .33 197,238
UNITED TECHNOLOGIES CORP COM 15,368 348 2.31 129,327
BB&T CORP COM 14,660 85 .58 375,420
QUALCOMM INC COM 13,859 83 .60 201,198
GENERAL ELECTRIC CO COM 13,659 -53 (0.39) 543,744
PFIZER INC COM 12,001 130 1.09 342,875
MERCK & CO INC NEW COM 11,965 8 .07 205,096
PROCTER & GAMBLE CO COM 11,484 -77 (0.67) 138,834
INTEL CORP COM 10,306 -194 (1.85) 327,591
SYNOVUS FINL CORP COM NEW 10,130 130 1.30 360,251
EXXON MOBIL CORP COM 9,927 -286 (2.8) 115,928
CISCO SYS INC COM 9,576 121 1.28 346,313


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