SALEM INVESTMENT COUNSELORS INC Information

POP BOX 25427, WINSTON SALEM, North Carolina, 27114-5427, (336) 768-7230

Report Date: 03/31/2015

Position Statistics

Total Positions 280
New Positions 12
Increased Positions 74
Decreased Positions 121
Positions with Activity 195
Sold Out Positions 12
Total Mkt Value (in $ millions) 853

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.23%
Capital Goods 5.4%
Conglomerates
Consumer Cyclical 1.86%
Consumer/Non-Cyclical 10.45%
Energy 5.04%
Financial 26.73%
Healthcare 9.73%
Services 13.81%
Technology 19.03%
Transportation 0.48%
Utilities 3.23%

280 Positions as of 03/31/2015

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
APPLE INC COM 48,064 -123 (0.26) 364,727
PEPSICO INC COM 29,838 -668 (2.19) 307,418
BERKSHIRE HATHAWAY INC DEL CL B NEW 26,283 -152 (0.57) 181,586
MICROSOFT CORP COM 23,432 -47 (0.2) 493,825
LOWES COS INC COM 20,443 -583 (2.77) 290,174
JOHNSON & JOHNSON COM 18,207 4 .02 179,997
WALGREENS BOOTS ALLIANCE INC COM 17,174 -280 (1.61) 199,578
3M CO COM 17,172 3 .02 106,742
UNITED TECHNOLOGIES CORP COM 15,157 -64 (0.42) 128,787
WAL-MART STORES INC COM 15,131 370 2.51 202,178
BB&T CORP COM 14,788 -187 (1.25) 370,732
GENERAL ELECTRIC CO COM 14,760 -264 (1.76) 534,185
QUALCOMM INC COM 14,169 -35 (0.25) 200,698
MERCK & CO INC NEW COM 12,187 -57 (0.47) 204,138
GILEAD SCIENCES INC COM 12,112 2,700 28.69 107,325
PFIZER INC COM 11,830 22 .18 343,506
INTEL CORP COM 11,085 -56 (0.51) 325,931
PROCTER & GAMBLE CO COM 11,042 28 .25 139,187
ISHARES TR CORE S&P500 ETF 10,588 1,053 11.04 49,505
SYNOVUS FINL CORP COM NEW 10,459 -53 (0.51) 358,427


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