SALEM INVESTMENT COUNSELORS INC Information

POP BOX 25427, WINSTON SALEM, North Carolina, 27114-5427, (336) 768-7230

Report Date: 03/31/2015

Position Statistics

Total Positions 282
New Positions 12
Increased Positions 74
Decreased Positions 122
Positions with Activity 196
Sold Out Positions 12
Total Mkt Value (in $ millions) 836

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.96%
Capital Goods 5.05%
Conglomerates
Consumer Cyclical 1.91%
Consumer/Non-Cyclical 10.61%
Energy 4.65%
Financial 26.99%
Healthcare 10.01%
Services 14.31%
Technology 18.94%
Transportation 0.48%
Utilities 2.95%

282 Positions as of 03/31/2015

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
APPLE INC COM 44,858 -115 (0.26) 364,727
PEPSICO INC COM 29,675 -665 (2.19) 307,418
BERKSHIRE HATHAWAY INC DEL CL B NEW 25,952 -150 (0.57) 181,586
MICROSOFT CORP COM 22,859 -46 (0.2) 493,825
LOWES COS INC COM 19,947 -568 (2.77) 290,174
WALGREENS BOOTS ALLIANCE INC COM 19,275 -314 (1.61) 199,578
JOHNSON & JOHNSON COM 17,951 4 .02 179,997
3M CO COM 16,166 3 .02 106,742
BB&T CORP COM 15,055 -190 (1.25) 370,732
WAL-MART STORES INC COM 14,603 357 2.51 202,178
GENERAL ELECTRIC CO COM 14,028 -251 (1.76) 534,185
UNITED TECHNOLOGIES CORP COM 12,796 -54 (0.42) 128,787
QUALCOMM INC COM 12,678 -32 (0.25) 200,698
GILEAD SCIENCES INC COM 12,419 2,768 28.69 107,325
PFIZER INC COM 12,284 23 .18 343,506
MERCK & CO INC NEW COM 11,950 -56 (0.47) 204,138
SYNOVUS FINL CORP COM NEW 11,269 -57 (0.51) 358,427
PROCTER & GAMBLE CO COM 11,221 28 .25 139,187
GOOGLE INC CL A 10,783 179 1.68 16,302
GOOGLE INC CL C 10,748 61 .57 17,008


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