SALEM INVESTMENT COUNSELORS INC Information

POP BOX 25427, WINSTON SALEM, North Carolina, 27114-5427, (336) 768-7230

Report Date: 09/30/2014

Position Statistics

Total Positions 303
New Positions 12
Increased Positions 73
Decreased Positions 129
Positions with Activity 202
Sold Out Positions 21
Total Mkt Value (in $ millions) 853

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.43%
Capital Goods 6.01%
Conglomerates 0%
Consumer Cyclical 2.2%
Consumer/Non-Cyclical 12.09%
Energy 6.22%
Financial 24.86%
Healthcare 9.01%
Services 13.76%
Technology 17.8%
Transportation 0.25%
Utilities 3.42%

303 Positions as of 09/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
APPLE INC COM 41,332 30 .07 365,836
PEPSICO INC COM 30,707 85 .28 311,652
BERKSHIRE HATHAWAY INC DEL CL B NEW 27,524 -119 (0.43) 184,576
MICROSOFT CORP COM 23,311 -18 (0.08) 494,090
LOWES COS INC COM 21,436 35 .16 307,503
JOHNSON & JOHNSON COM 18,444 -29 (0.16) 180,474
3M CO COM 17,678 17,678 New 107,782
WAL-MART STORES INC COM 17,400 17 .10 196,593
WALGREENS BOOTS ALLIANCE INC COM 15,403 1,463 10.49 203,767
UNITED TECHNOLOGIES CORP COM 15,166 1,411 10.26 126,402
QUALCOMM INC COM 14,434 1 .01 199,990
BB&T CORP COM 13,743 -227 (1.63) 373,251
KEURIG GREEN MTN INC COM 13,504 -681 (4.8) 103,018
GENERAL ELECTRIC CO COM 13,363 -32 (0.24) 545,864
MERCK & CO INC NEW COM 12,808 4 .03 204,954
PROCTER & GAMBLE CO COM 12,590 -298 (2.31) 139,763
INTEL CORP COM 12,164 -51 (0.42) 333,770
PFIZER INC COM 11,006 -262 (2.32) 339,175
EXXON MOBIL CORP COM 10,840 -56 (0.51) 119,266
CISCO SYS INC COM 9,646 -139 (1.42) 341,932


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