SALEM INVESTMENT COUNSELORS INC Information

POP BOX 25427, WINSTON SALEM, North Carolina, 27114-5427, (336) 768-7230

Report Date: 12/31/2014

Position Statistics

Total Positions 293
New Positions 12
Increased Positions 78
Decreased Positions 126
Positions with Activity 204
Sold Out Positions 24
Total Mkt Value (in $ millions) 855

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.38%
Capital Goods 6.17%
Conglomerates
Consumer Cyclical 1.73%
Consumer/Non-Cyclical 11.61%
Energy 5.47%
Financial 25.31%
Healthcare 8.99%
Services 13.86%
Technology 18.75%
Transportation 0.34%
Utilities 3.17%

293 Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
APPLE INC COM 47,688 -23 (0.05) 365,663
PEPSICO INC COM 31,138 263 .85 314,303
BERKSHIRE HATHAWAY INC DEL CL B NEW 27,092 -288 (1.05) 182,633
LOWES COS INC COM 22,115 -671 (2.95) 298,443
MICROSOFT CORP COM 21,800 32 .15 494,825
JOHNSON & JOHNSON COM 18,500 -53 (0.29) 179,958
3M CO COM 18,101 -180 (0.98) 106,722
WALGREENS BOOTS ALLIANCE INC COM 16,561 -76 (0.46) 202,834
WAL-MART STORES INC COM 16,529 54 .33 197,238
UNITED TECHNOLOGIES CORP COM 15,865 359 2.31 129,327
QUALCOMM INC COM 14,488 87 .60 201,198
BB&T CORP COM 14,420 83 .58 375,420
GENERAL ELECTRIC CO COM 14,078 -55 (0.39) 543,744
MERCK & CO INC NEW COM 12,092 8 .07 205,096
PFIZER INC COM 11,860 128 1.09 342,875
PROCTER & GAMBLE CO COM 11,824 -79 (0.67) 138,834
INTEL CORP COM 11,023 -208 (1.85) 327,591
CISCO SYS INC COM 10,358 131 1.28 346,313
EXXON MOBIL CORP COM 10,277 -296 (2.8) 115,928
SYNOVUS FINL CORP COM NEW 10,130 130 1.30 360,251