MOGY JOEL R INVESTMENT COUNSEL INC Information

315 SO BEVERLY DRIVE, SUITE 400, BEVERLY HILLS, California, 90212, (310) 552-0529

Report Date: 03/31/2015

Position Statistics

Total Positions 147
New Positions 1
Increased Positions 53
Decreased Positions 41
Positions with Activity 94
Sold Out Positions 5
Total Mkt Value (in $ millions) 541

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.29%
Capital Goods 1.15%
Conglomerates
Consumer Cyclical 2.85%
Consumer/Non-Cyclical 10.22%
Energy 4.39%
Financial 14.28%
Healthcare 13.08%
Services 23.87%
Technology 24.24%
Transportation 4.45%
Utilities 1.2%

147 Positions as of 03/31/2015

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
APPLE INC COM 30,582 81 .26 235,315
BERKSHIRE HATHAWAY INC DEL CL B NEW 24,324 287 1.19 170,063
JOHNSON & JOHNSON COM 18,144 128 .71 181,480
MICROSOFT CORP COM 17,804 -53 (0.3) 379,451
BED BATH & BEYOND INC COM 17,439 -355 (2) 245,376
STARBUCKS CORP COM 17,120 176 1.04 330,940
CISCO SYS INC COM 15,796 23 .15 543,180
COSTCO WHSL CORP NEW COM 14,751 98 .67 104,319
EXXON MOBIL CORP COM 14,111 -518 (3.54) 165,742
PROCTER & GAMBLE CO COM 12,621 12 .10 160,690
QUALCOMM INC COM 12,070 266 2.25 174,051
EXPRESS SCRIPTS HLDG CO COM 11,647 126 1.10 135,274
ORACLE CORP COM 11,329 151 1.35 259,254
VISA INC COM CL A 10,890 376 3.57 157,740
PEPSICO INC COM 10,845 -26 (0.24) 112,909
SALESFORCE COM INC COM 10,174 419 4.30 139,565
GOOGLE INC CL C 10,102 273 2.78 18,735
LUXOTTICA GROUP S P A SPONSORED ADR 10,008 541 5.71 148,510
VERIZON COMMUNICATIONS INC COM 9,729 783 8.75 197,987
STERICYCLE INC COM 9,269 96 1.05 67,715


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