MOGY JOEL R INVESTMENT COUNSEL INC Information

315 SO BEVERLY DRIVE, SUITE 400, BEVERLY HILLS, California, 90212, (310) 552-0529

Report Date: 03/31/2015

Position Statistics

Total Positions 147
New Positions 1
Increased Positions 53
Decreased Positions 40
Positions with Activity 93
Sold Out Positions 5
Total Mkt Value (in $ millions) 543

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.26%
Capital Goods 1.09%
Conglomerates
Consumer Cyclical 2.93%
Consumer/Non-Cyclical 10.46%
Energy 4%
Financial 14.26%
Healthcare 13.4%
Services 23.96%
Technology 23.85%
Transportation 4.43%
Utilities 1.2%

147 Positions as of 03/31/2015

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
APPLE INC COM 28,544 75 .26 235,315
BERKSHIRE HATHAWAY INC DEL CL B NEW 24,275 286 1.19 170,063
STARBUCKS CORP COM 19,171 197 1.04 330,940
JOHNSON & JOHNSON COM 18,186 129 .71 181,480
MICROSOFT CORP COM 17,720 -53 (0.3) 379,451
BED BATH & BEYOND INC COM 16,006 -326 (2) 245,376
CISCO SYS INC COM 15,437 23 .15 543,180
COSTCO WHSL CORP NEW COM 15,158 100 .67 104,319
EXXON MOBIL CORP COM 13,128 -482 (3.54) 165,742
AT&T INC COM 12,342 -293 (2.32) 355,281
PROCTER & GAMBLE CO COM 12,325 12 .10 160,690
EXPRESS SCRIPTS HLDG CO COM 12,184 132 1.10 135,274
VISA INC COM CL A 11,884 410 3.57 157,740
GOOGLE INC CL C 11,721 317 2.78 18,735
QUALCOMM INC COM 11,207 247 2.25 174,051
PEPSICO INC COM 10,879 -26 (0.24) 112,909
LUXOTTICA GROUP S P A SPONSORED ADR 10,725 580 5.71 148,510
GOOGLE INC CL A 10,552 54 .51 16,049
ORACLE CORP COM 10,355 138 1.35 259,254
SALESFORCE COM INC COM 10,230 421 4.30 139,565


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