MOGY JOEL R INVESTMENT COUNSEL INC Information

315 SO BEVERLY DRIVE, SUITE 400, BEVERLY HILLS, California, 90212, (310) 552-0529

Report Date: 03/31/2015

Position Statistics

Total Positions 148
New Positions 1
Increased Positions 53
Decreased Positions 41
Positions with Activity 94
Sold Out Positions 5
Total Mkt Value (in $ millions) 530

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.28%
Capital Goods 1.12%
Conglomerates
Consumer Cyclical 2.94%
Consumer/Non-Cyclical 10.37%
Energy 4.29%
Financial 14.16%
Healthcare 13.23%
Services 24.44%
Technology 23.61%
Transportation 4.36%
Utilities 1.19%

148 Positions as of 03/31/2015

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
APPLE INC COM 29,753 78 .26 235,315
BERKSHIRE HATHAWAY INC DEL CL B NEW 23,365 276 1.19 170,063
STARBUCKS CORP COM 17,950 184 1.04 330,940
JOHNSON & JOHNSON COM 17,865 126 .71 181,480
BED BATH & BEYOND INC COM 16,943 -345 (2) 245,376
MICROSOFT CORP COM 16,848 -50 (0.3) 379,451
CISCO SYS INC COM 14,845 22 .15 543,180
COSTCO WHSL CORP NEW COM 14,228 94 .67 104,319
EXXON MOBIL CORP COM 13,780 -505 (3.54) 165,742
PROCTER & GAMBLE CO COM 12,844 13 .10 160,690
EXPRESS SCRIPTS HLDG CO COM 12,072 131 1.10 135,274
QUALCOMM INC COM 10,984 242 2.25 174,051
VISA INC COM CL A 10,764 371 3.57 157,740
PEPSICO INC COM 10,688 -25 (0.24) 112,909
ORACLE CORP COM 10,463 139 1.35 259,254
LUXOTTICA GROUP S P A SPONSORED ADR 9,906 535 5.71 148,510
SALESFORCE COM INC COM 9,828 405 4.30 139,565
GOOGLE INC CL C 9,806 265 2.78 18,735
VERIZON COMMUNICATIONS INC COM 9,345 752 8.75 197,987
DOLLAR GEN CORP NEW COM 9,209 315 3.55 116,780