MOGY JOEL R INVESTMENT COUNSEL INC Information

315 SO BEVERLY DRIVE, SUITE 400, BEVERLY HILLS, California, 90212, (310) 552-0529

Report Date: 06/30/2015

Position Statistics

Total Positions 146
New Positions 4
Increased Positions 54
Decreased Positions 50
Positions with Activity 104
Sold Out Positions 4
Total Mkt Value (in $ millions) 507

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.24%
Capital Goods 1.12%
Conglomerates
Consumer Cyclical 3.04%
Consumer/Non-Cyclical 10.37%
Energy 3.62%
Financial 14.11%
Healthcare 13.74%
Services 24.07%
Technology 23.8%
Transportation 4.47%
Utilities 1.23%

146 Positions as of 06/30/2015

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
APPLE INC COM 25,546 -266 (1.03) 232,892
BERKSHIRE HATHAWAY INC DEL CL B NEW 22,302 -250 (1.11) 168,181
STARBUCKS CORP COM 17,445 -413 (2.31) 323,290
JOHNSON & JOHNSON COM 17,227 -33 (0.19) 181,129
MICROSOFT CORP COM 15,155 -1,052 (6.49) 354,829
BED BATH & BEYOND INC COM 14,222 -798 (5.31) 232,342
COSTCO WHSL CORP NEW COM 14,123 -290 (2.01) 102,219
CISCO SYS INC COM 13,765 -184 (1.32) 536,026
GOOGLE INC CL C 12,385 608 5.16 19,702
VISA INC COM CL A 11,999 848 7.61 169,737
EXPRESS SCRIPTS HLDG CO COM 11,690 313 2.75 139,000
EXXON MOBIL CORP COM 11,627 -389 (3.24) 160,375
LUXOTTICA GROUP S P A SPONSORED ADR 11,145 673 6.43 158,060
PROCTER & GAMBLE CO COM 10,896 -497 (4.36) 153,685
PEPSICO INC COM 10,564 122 1.16 114,223
QUALCOMM INC COM 10,545 683 6.93 186,106
GOOGLE INC CL A 10,361 -228 (2.15) 15,704
DISNEY WALT CO COM DISNEY 10,331 3,311 47.16 104,113
SALESFORCE COM INC COM 9,739 176 1.85 142,140
STERICYCLE INC COM 9,719 290 3.08 69,797