MOGY JOEL R INVESTMENT COUNSEL INC Information

315 SO BEVERLY DRIVE, SUITE 400, BEVERLY HILLS, California, 90212, (310) 552-0529

Report Date: 12/31/2013

Position Statistics

Total Positions 143
New Positions 4
Increased Positions 40
Decreased Positions 34
Positions with Activity 74
Sold Out Positions 0
Total Mkt Value (in $ millions) 469

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.38%
Capital Goods 1.36%
Conglomerates
Consumer Cyclical 1.88%
Consumer/Non-Cyclical 10.19%
Energy 6.77%
Financial 15.87%
Healthcare 12.32%
Services 22.25%
Technology 23.41%
Transportation 4.2%
Utilities 1.37%

143 Positions as of 12/31/2013

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
BERKSHIRE HATHAWAY INC DEL CL B NEW 21,079 93 .44 165,742
JOHNSON & JOHNSON COM 18,215 -129 (0.7) 184,067
EXXON MOBIL CORP COM 17,646 -144 (0.81) 175,724
APPLE INC COM 17,582 3 .02 33,494
MICROSOFT CORP COM 16,426 -307 (1.83) 410,548
BED BATH & BEYOND INC COM 16,027 -68 (0.43) 251,600
CISCO SYS INC COM 14,842 -21 (0.14) 639,481
PROCTER & GAMBLE CO COM 13,306 -131 (0.97) 162,749
QUALCOMM INC COM 12,343 148 1.21 151,786
COSTCO WHSL CORP NEW COM 11,611 51 .44 102,299
STARBUCKS CORP COM 10,746 14 .13 153,189
ORACLE CORP COM 10,311 4 .04 257,254
PEPSICO INC COM 10,104 18 .18 118,106
GOOGLE INC CL A 8,934 -90 (0.99) 16,442
GOOGLE INC CL C 8,815 -88 (0.99) 16,442
EXPRESS SCRIPTS HLDG CO COM 8,463 100 1.19 117,064
GENERAL ELECTRIC CO COM 8,059 -428 (5.04) 303,423
AT&T INC COM 7,262 12 .17 201,499
SALESFORCE COM INC COM 6,964 -22 (0.32) 124,140
STRYKER CORP COM 6,857 63 .93 87,039