MOGY JOEL R INVESTMENT COUNSEL INC Information

315 SO BEVERLY DRIVE, SUITE 400, BEVERLY HILLS, California, 90212, (310) 552-0529

Report Date: 09/30/2014

Position Statistics

Total Positions 148
New Positions 3
Increased Positions 28
Decreased Positions 55
Positions with Activity 83
Sold Out Positions 2
Total Mkt Value (in $ millions) 532

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.32%
Capital Goods 1.24%
Conglomerates
Consumer Cyclical 2.41%
Consumer/Non-Cyclical 10.12%
Energy 5.29%
Financial 14.84%
Healthcare 12.98%
Services 23.34%
Technology 23.32%
Transportation 4.78%
Utilities 1.36%

148 Positions as of 09/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
APPLE INC COM 26,295 -780 (2.88) 234,755
BERKSHIRE HATHAWAY INC DEL CL B NEW 25,038 -503 (1.97) 165,222
BED BATH & BEYOND INC COM 18,998 -434 (2.23) 251,633
MICROSOFT CORP COM 18,897 -442 (2.28) 392,535
JOHNSON & JOHNSON COM 18,758 -656 (3.38) 179,345
EXXON MOBIL CORP COM 16,428 -691 (4.04) 175,181
CISCO SYS INC COM 15,575 -383 (2.4) 550,370
PROCTER & GAMBLE CO COM 14,906 -365 (2.39) 160,042
COSTCO WHSL CORP NEW COM 14,730 -333 (2.21) 102,539
STARBUCKS CORP COM 13,023 -84 (0.64) 160,245
QUALCOMM INC COM 12,223 340 2.86 163,711
ORACLE CORP COM 11,680 -421 (3.48) 252,654
EXPRESS SCRIPTS HLDG CO COM 11,357 501 4.62 132,863
PEPSICO INC COM 11,042 -155 (1.39) 113,726
VISA INC COM CL A 9,798 98 1.01 36,610
GOOGLE INC CL C 9,142 32 .35 17,289
STERICYCLE INC COM 8,818 127 1.46 66,165
GOOGLE INC CL A 8,646 -247 (2.78) 16,102
STRYKER CORP COM 8,503 13 .15 88,574
VERIZON COMMUNICATIONS INC COM 8,290 651 8.52 173,898


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