MOGY JOEL R INVESTMENT COUNSEL INC Information

315 SO BEVERLY DRIVE, SUITE 400, BEVERLY HILLS, California, 90212, (310) 552-0529

Report Date: 12/31/2014

Position Statistics

Total Positions 151
New Positions 5
Increased Positions 44
Decreased Positions 48
Positions with Activity 92
Sold Out Positions 5
Total Mkt Value (in $ millions) 540

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.32%
Capital Goods 1.13%
Conglomerates
Consumer Cyclical 2.65%
Consumer/Non-Cyclical 10.2%
Energy 4.9%
Financial 14.73%
Healthcare 12.7%
Services 23.42%
Technology 24.06%
Transportation 4.64%
Utilities 1.24%

151 Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
APPLE INC COM 31,132 -8 (0.03) 234,695
BERKSHIRE HATHAWAY INC DEL CL B NEW 23,711 400 1.72 168,057
MICROSOFT CORP COM 18,279 -574 (3.04) 380,585
JOHNSON & JOHNSON COM 18,124 85 .47 180,195
BED BATH & BEYOND INC COM 17,788 -89 (0.5) 250,376
STARBUCKS CORP COM 16,662 359 2.20 327,540
CISCO SYS INC COM 15,669 -231 (1.45) 542,380
COSTCO WHSL CORP NEW COM 15,229 160 1.06 103,629
EXXON MOBIL CORP COM 14,950 -292 (1.92) 171,821
PROCTER & GAMBLE CO COM 12,939 39 .31 160,532
QUALCOMM INC COM 11,784 450 3.97 170,216
EXPRESS SCRIPTS HLDG CO COM 11,620 82 .71 133,807
ORACLE CORP COM 11,156 137 1.25 255,804
PEPSICO INC COM 10,694 -52 (0.48) 113,176
VISA INC COM CL A 10,219 393 4.00 152,300
GOOGLE INC CL C 10,124 522 5.44 18,229
LUXOTTICA GROUP S P A SPONSORED ADR 9,136 245 2.75 140,485
VERIZON COMMUNICATIONS INC COM 9,117 409 4.69 182,058
SALESFORCE COM INC COM 9,078 482 5.60 133,815
STERICYCLE INC COM 9,051 115 1.29 67,015