MADDEN ADVISORY SERVICES, INC. Information

5200 BELFORT ROAD, JACKSONVILLE, Florida, 32256, (904) 296-1127

Report Date: 12/31/2014

Position Statistics

Total Positions 407
New Positions 9
Increased Positions 35
Decreased Positions 210
Positions with Activity 245
Sold Out Positions 105
Total Mkt Value (in $ millions) 178

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.08%
Capital Goods 0.02%
Conglomerates
Consumer Cyclical 0.06%
Consumer/Non-Cyclical 0.13%
Energy 0.22%
Financial 92.5%
Healthcare 0.08%
Services 5.85%
Technology 0.16%
Transportation 0.37%
Utilities 0.24%

407 Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) Change in Value ($1,000s) ▲ Change (%) Shares Held
ISHARES TR RUS MID-CAP ETF -4,156 Sold Out 0
ISHARES TR U.S. ENERGY ETF 1,422 -3,148 (68.89) 31,719
ISHARES TR TIPS BD ETF 9,778 -2,800 (22.26) 86,167
ALPS ETF TR SECTR DIV DOGS 9,648 -2,194 (18.53) 251,050
SCHWAB STRATEGIC TR US DIVIDEND EQ 3,607 -1,366 (27.47) 88,616
POWERSHARES ETF TRUST DYN FD & BEV 3,080 -1,217 (28.33) 98,368
SCHWAB STRATEGIC TR US MID-CAP ETF 5,107 -1,118 (17.96) 118,883
POWERSHARES QQQ TRUST UNIT SER 1 14,267 -733 (4.89) 131,037
APPLE INC COM 105 -489 (82.37) 803
SCHWAB STRATEGIC TR US SML CAP ETF 4,159 -455 (9.87) 72,620
ISHARES TR NASDQ BIOTEC ETF 1,417 -423 (23) 4,159
ISHARES SILVER TRUST ISHARES 864 -332 (27.79) 54,539
ISHARES CONSER ALLOC ETF 4,653 -320 (6.43) 141,121
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 1,428 -314 (18.01) 57,382
EXXON MOBIL CORP COM 86 -303 (77.78) 975
ISHARES GOLD TRUST ISHARES 1,256 -302 (19.4) 107,468
UNITED STATES OIL FUND LP UNITS 44 -293 (86.86) 2,460
ISHARES TR 1-3 YR TR BD ETF 1,847 -279 (13.14) 21,815
POWERSHARES ETF TRUST II CEF INC COMPST 638 -242 (27.54) 26,536
POWERSHARES ETF TRUST DYNA BUYBK ACH 270 -200 (42.61) 5,412