MADDEN ADVISORY SERVICES, INC. Information

5200 BELFORT ROAD, JACKSONVILLE, Florida, 32256, (904) 296-1127

Report Date: 12/31/2013

Position Statistics

Total Positions 332
New Positions 49
Increased Positions 127
Decreased Positions 79
Positions with Activity 206
Sold Out Positions 17
Total Mkt Value (in $ millions) 136

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.01%
Capital Goods 0.11%
Conglomerates
Consumer Cyclical 0.03%
Consumer/Non-Cyclical 0.49%
Energy 0.61%
Financial 91.01%
Healthcare 0.16%
Services 5.98%
Technology 0.58%
Transportation 0.7%
Utilities 0.32%

332 Positions as of 12/31/2013

Company Class Value of Shares ($1,000s) Change in Value ($1,000s) ▲ Change (%) Shares Held
ISHARES TIPS BD ETF 10,064 -1,887 (15.79) 89,003
ISHARES TR 0-5 YR TIPS ETF 3,733 -1,435 (27.76) 36,757
HEALTH CARE REIT INC COM 4,812 -646 (11.84) 77,682
POWERSHARES ETF TRUST II CEF INC COMPST 1,177 -635 (35.04) 47,616
CATERPILLAR INC DEL COM 5 -588 (99.13) 50
EXXON MOBIL CORP COM 385 -505 (56.75) 3,833
EMERSON ELEC CO COM -441 Sold Out 0
ISHARES TR INTL INFL-LKD BD 1,980 -396 (16.66) 41,445
PROCTER & GAMBLE CO COM 110 -311 (73.93) 1,340
PEPSICO INC COM 27 -239 (89.85) 316
SCHWAB STRATEGIC TR US AGGREGATE B 2,297 -208 (8.28) 44,829
SPDR SERIES TRUST BRC HGH YLD BD 1,390 -198 (12.44) 33,728
ISHARES CONSER ALLOC ETF 4,796 -126 (2.57) 148,332
POWERSHARES DB CMDTY IDX TRACK UNIT BEN INT 1,040 -108 (9.38) 39,050
ISHARES MSCI CDA ETF 783 -88 (10.08) 26,165
ISHARES RUSSELL 2000 ETF 563 -77 (12.07) 4,990
ISHARES 1-3 YR TR BD ETF 2,438 -73 (2.92) 28,860
ISHARES US HOME CONS ETF -68 Sold Out 0
WASHINGTON REAL ESTATE INVT TR SH BEN INT 799 -67 (7.77) 33,075
SPDR SERIES TRUST MORGAN TECH ETF 613 -55 (8.21) 6,713