MADDEN ADVISORY SERVICES, INC. Information

5200 BELFORT ROAD, JACKSONVILLE, Florida, 32256, (904) 296-1127

Report Date: 06/30/2014

Position Statistics

Total Positions 425
New Positions 43
Increased Positions 117
Decreased Positions 112
Positions with Activity 229
Sold Out Positions 40
Total Mkt Value (in $ millions) 191

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.04%
Capital Goods 0.13%
Conglomerates
Consumer Cyclical 0.04%
Consumer/Non-Cyclical 0.38%
Energy 0.42%
Financial 91.54%
Healthcare 0.16%
Services 5.6%
Technology 0.69%
Transportation 0.5%
Utilities 0.37%

425 Positions as of 06/30/2014

Company Class Value of Shares ($1,000s) Change in Value ($1,000s) ▲ Change (%) Shares Held
ISHARES GLB CNSM STP ETF 1,243 -607 (32.8) 14,309
VANGUARD WORLD FDS CONSUM STP ETF 4,063 -414 (9.25) 34,285
ALPS ETF TR SECTR DIV DOGS 12,534 -382 (2.96) 339,037
ISHARES TR 0-5 YR TIPS ETF 2,055 -359 (14.86) 20,434
RETAIL PPTYS AMER INC CL A 470 -355 (42.99) 30,230
ISHARES TR GLOBAL ENERG ETF 1,816 -301 (14.24) 44,067
SELECT SECTOR SPDR TR TECHNOLOGY 2,008 -153 (7.07) 51,600
SPDR SERIES TRUST MORGAN TECH ETF 456 -126 (21.72) 4,903
ISHARES TR TIPS BD ETF 11,851 -122 (1.02) 104,555
SCHWAB STRATEGIC TR US AGGREGATE B 1,778 -107 (5.69) 34,071
SCHWAB STRATEGIC TR US DIVIDEND EQ 5,136 -102 (1.95) 135,300
HEALTH CARE REIT INC COM 4,551 -101 (2.18) 66,128
POWERSHARES ETF TRUST NASD INTNT ETF 435 -85 (16.37) 6,615
WASHINGTON REAL ESTATE INVT TR SH BEN INT 656 -84 (11.39) 24,153
POWERSHARES QQQ TRUST UNIT SER 1 13,709 -81 (0.59) 140,143
SCHWAB STRATEGIC TR INTL EQTY ETF 2,043 -80 (3.78) 68,160
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 1,767 -72 (3.9) 70,717
VANGUARD INDEX FDS GROWTH ETF 8 -70 (89.23) 85
ISHARES TR 1-3 YR TR BD ETF 2,220 -55 (2.41) 26,174
POWERSHS DB MULTI SECT COMM TR DB ENERGY FUND 1,039 -52 (4.81) 42,479


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