MADDEN ADVISORY SERVICES, INC. Information

5200 BELFORT ROAD, JACKSONVILLE, Florida, 32256, (904) 296-1127

Report Date: 12/31/2014

Position Statistics

Total Positions 407
New Positions 9
Increased Positions 35
Decreased Positions 210
Positions with Activity 245
Sold Out Positions 105
Total Mkt Value (in $ millions) 180

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.08%
Capital Goods 0.02%
Conglomerates
Consumer Cyclical 0.06%
Consumer/Non-Cyclical 0.13%
Energy 0.22%
Financial 92.63%
Healthcare 0.08%
Services 5.73%
Technology 0.16%
Transportation 0.37%
Utilities 0.25%

35 INCREASED Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
VANGUARD WORLD FDS INF TECH ETF 3,918 492 14.36 35,679
SCHWAB STRATEGIC TR US REIT ETF 2,740 80 2.99 68,888
SCHWAB STRATEGIC TR US LCAP GR ETF 2,629 469 21.71 47,751
ISHARES TR RUS MD CP GR ETF 2,384 2,363 11,494.66 23,885
VANGUARD WORLD FDS HEALTH CAR ETF 2,035 581 39.90 14,666
VANGUARD INDEX FDS VALUE ETF 1,923 21 1.08 22,490
VANGUARD WORLD FDS FINANCIALS ETF 1,425 232 19.49 28,767
VANGUARD WORLD FDS MATERIALS ETF 1,001 20 2.04 8,995
FIRST TR EXCHANGE TRADED FD II CONSUMR STAPLE 369 25 7.29 8,326
EATON VANCE FLTING RATE INC TR COM 319 .07 21,502
SPDR SERIES TRUST BRC CNV SECS ETF 214 11 5.40 4,395
VANGUARD INDEX FDS MID CAP ETF 191 5 2.45 1,465
VANGUARD WORLD FDS CONSUM DIS ETF 153 15 10.91 1,220
ISHARES TR CORE S&P500 ETF 105 73 223.53 495
FORD MTR CO DEL COM PAR $0.01 104 101 3,514.75 6,615
ENERGY TRANSFER EQUITY L P COM UT LTD PTN 89 24 36.55 1,345
SCHWAB STRATEGIC TR SCHWAB FDT US SC 84 25 41.95 2,690
RELIANCE STEEL & ALUMINUM CO COM 75 75 11,800 1,190
HALLIBURTON CO COM 48 48 New 1,000
FACTORSHARES TR ISE CYBER SEC 35 35 New 1,155