MADDEN ADVISORY SERVICES, INC. Information

5200 BELFORT ROAD, JACKSONVILLE, Florida, 32256, (904) 296-1127

Report Date: 03/31/2014

Position Statistics

Total Positions 405
New Positions 89
Increased Positions 188
Decreased Positions 75
Positions with Activity 263
Sold Out Positions 24
Total Mkt Value (in $ millions) 192

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.03%
Capital Goods 0.13%
Conglomerates
Consumer Cyclical 0.04%
Consumer/Non-Cyclical 0.36%
Energy 0.47%
Financial 91.68%
Healthcare 0.17%
Services 5.79%
Technology 0.45%
Transportation 0.49%
Utilities 0.25%

188 INCREASED Positions as of 03/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
POWERSHARES QQQ TRUST UNIT SER 1 13,619 8,675 175.46 140,971
ALPS ETF TR SECTR DIV DOGS 13,101 1,329 11.29 349,373
ISHARES TIPS BD ETF 12,188 1,918 18.68 105,627
SCHWAB STRATEGIC TR US MID-CAP ETF 6,270 726 13.09 157,173
ISHARES U.S. ENERGY ETF 5,716 3,012 111.42 100,609
ISHARES U.S. PFD STK ETF 5,563 4,668 521.69 139,850
SCHWAB STRATEGIC TR US DIVIDEND EQ 5,366 242 4.72 137,990
SCHWAB STRATEGIC TR US BRD MKT ETF 4,486 520 13.10 93,296
VANGUARD WORLD FDS CONSUM STP ETF 4,398 601 15.83 37,780
ISHARES RUS 1000 ETF 4,215 3,053 262.70 38,065
SCHWAB STRATEGIC TR US SML CAP ETF 4,207 1,170 38.53 78,526
POWERSHARES ETF TRUST DYN FD & BEV 4,108 549 15.43 147,151
ISHARES RUS MID-CAP ETF 3,842 2,779 261.35 23,885
ISHARES MSCI EAFE ETF 3,371 1,933 134.44 49,630
ISHARES NA NAT RES 3,172 1,641 107.13 63,813
ISHARES COHEN&STEER REIT 2,556 1,883 279.96 28,535
ISHARES GLOBAL ENERG ETF 2,478 23 .92 51,382
POWERSHARES ETF TRUST II SENIOR LN PORT 2,402 1,991 484.17 96,885
ISHARES U.S. FINLS ETF 2,153 1,883 697.67 25,685
SELECT SECTOR SPDR TR SBI INT-FINL 1,915 28 1.51 83,532


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