MADDEN ADVISORY SERVICES, INC. Information

5200 BELFORT ROAD, JACKSONVILLE, Florida, 32256, (904) 296-1127

Report Date: 12/31/2014

Position Statistics

Total Positions 407
New Positions 9
Increased Positions 35
Decreased Positions 210
Positions with Activity 245
Sold Out Positions 105
Total Mkt Value (in $ millions) 176

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.08%
Capital Goods 0.02%
Conglomerates
Consumer Cyclical 0.06%
Consumer/Non-Cyclical 0.13%
Energy 0.22%
Financial 92.4%
Healthcare 0.08%
Services 5.98%
Technology 0.16%
Transportation 0.35%
Utilities 0.24%

245 Activity Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
POWERSHARES QQQ TRUST UNIT SER 1 13,819 -710 (4.89) 131,037
ISHARES TR TIPS BD ETF 9,843 -2,819 (22.26) 86,167
ALPS ETF TR SECTR DIV DOGS 9,309 -2,117 (18.53) 251,050
SCHWAB STRATEGIC TR US MID-CAP ETF 5,066 -1,109 (17.96) 118,883
HEALTH CARE REIT INC COM 4,926 -157 (3.09) 63,210
SCHWAB STRATEGIC TR US BRD MKT ETF 4,787 -65 (1.34) 95,329
ISHARES CONSER ALLOC ETF 4,664 -321 (6.43) 141,121
SCHWAB STRATEGIC TR US SML CAP ETF 4,124 -452 (9.87) 72,620
VANGUARD WORLD FDS CONSUM STP ETF 4,094 -60 (1.45) 32,390
VANGUARD WORLD FDS INF TECH ETF 3,765 473 14.36 35,679
SCHWAB STRATEGIC TR US DIVIDEND EQ 3,470 -1,314 (27.47) 88,616
POWERSHARES ETF TRUST DYN FD & BEV 3,141 -1,241 (28.33) 98,368
ISHARES TR MSCI EAFE ETF 3,079 -130 (4.06) 46,983
SELECT SECTOR SPDR TR SBI INT-ENERGY 2,801 -7 (0.24) 36,318
SCHWAB STRATEGIC TR US REIT ETF 2,791 81 2.99 68,888
SCHWAB STRATEGIC TR US LCAP GR ETF 2,560 457 21.71 47,751
POWERSHARES ETF TRUST II SENIOR LN PORT 2,320 -8 (0.35) 96,550
ISHARES TR RUS MD CP GR ETF 2,315 2,295 11,494.66 23,885
ISHARES TR U.S. FINLS ETF 2,277 -4 (0.19) 25,685
ISHARES TR NA NAT RES 2,218 -179 (7.48) 59,148