MADDEN ADVISORY SERVICES, INC. Information

5200 BELFORT ROAD, JACKSONVILLE, Florida, 32256, (904) 296-1127

Report Date: 12/31/2014

Position Statistics

Total Positions 407
New Positions 9
Increased Positions 35
Decreased Positions 210
Positions with Activity 245
Sold Out Positions 105
Total Mkt Value (in $ millions) 179

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.08%
Capital Goods 0.02%
Conglomerates
Consumer Cyclical 0.06%
Consumer/Non-Cyclical 0.13%
Energy 0.22%
Financial 92.44%
Healthcare 0.08%
Services 5.91%
Technology 0.16%
Transportation 0.37%
Utilities 0.24%

245 Activity Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
POWERSHARES QQQ TRUST UNIT SER 1 14,333 -736 (4.89) 131,037
ISHARES TR TIPS BD ETF 9,755 -2,794 (22.26) 86,167
ALPS ETF TR SECTR DIV DOGS 9,660 -2,197 (18.53) 251,050
SCHWAB STRATEGIC TR US MID-CAP ETF 5,126 -1,122 (17.96) 118,883
SCHWAB STRATEGIC TR US BRD MKT ETF 4,913 -67 (1.34) 95,329
HEALTH CARE REIT INC COM 4,891 -156 (3.09) 63,210
ISHARES CONSER ALLOC ETF 4,639 -319 (6.43) 141,121
VANGUARD WORLD FDS CONSUM STP ETF 4,176 -61 (1.45) 32,390
SCHWAB STRATEGIC TR US SML CAP ETF 4,168 -456 (9.87) 72,620
VANGUARD WORLD FDS INF TECH ETF 3,933 494 14.36 35,679
SCHWAB STRATEGIC TR US DIVIDEND EQ 3,617 -1,370 (27.47) 88,616
POWERSHARES ETF TRUST DYN FD & BEV 3,102 -1,226 (28.33) 98,368
ISHARES TR MSCI EAFE ETF 3,063 -129 (4.06) 46,983
SELECT SECTOR SPDR TR SBI INT-ENERGY 2,850 -7 (0.24) 36,318
SCHWAB STRATEGIC TR US REIT ETF 2,771 80 2.99 68,888
SCHWAB STRATEGIC TR US LCAP GR ETF 2,622 468 21.71 47,751
ISHARES TR RUS MD CP GR ETF 2,361 2,341 11,494.66 23,885
POWERSHARES ETF TRUST II SENIOR LN PORT 2,333 -8 (0.35) 96,550
ISHARES TR U.S. FINLS ETF 2,323 -5 (0.19) 25,685
ISHARES TR NA NAT RES 2,273 -184 (7.48) 59,148