MADDEN ADVISORY SERVICES, INC. Information

5200 BELFORT ROAD, JACKSONVILLE, Florida, 32256, (904) 296-1127

Report Date: 12/31/2013

Position Statistics

Total Positions 332
New Positions 49
Increased Positions 127
Decreased Positions 79
Positions with Activity 206
Sold Out Positions 17
Total Mkt Value (in $ millions) 137

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.01%
Capital Goods 0.11%
Conglomerates
Consumer Cyclical 0.03%
Consumer/Non-Cyclical 0.49%
Energy 0.61%
Financial 91.04%
Healthcare 0.16%
Services 5.94%
Technology 0.58%
Transportation 0.7%
Utilities 0.32%

332 Positions as of 12/31/2013

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
ALPS ETF TR SECTR DIV DOGS 11,135 4,044 57.04 313,925
ISHARES TIPS BD ETF 10,064 -1,887 (15.79) 89,003
SCHWAB STRATEGIC TR US MID-CAP ETF 5,346 2,061 62.72 138,976
SCHWAB STRATEGIC TR US DIVIDEND EQ 4,922 433 9.64 131,771
ISHARES CONSER ALLOC ETF 4,815 -127 (2.57) 148,332
HEALTH CARE REIT INC COM 4,800 -645 (11.84) 77,682
POWERSHARES QQQ TRUST UNIT SER 1 4,479 2,017 81.92 51,176
SCHWAB STRATEGIC TR US BRD MKT ETF 3,778 276 7.90 82,490
ISHARES TR 0-5 YR TIPS ETF 3,732 -1,435 (27.76) 36,757
VANGUARD WORLD FDS CONSUM STP ETF 3,660 325 9.76 32,616
POWERSHARES ETF TRUST DYN FD & BEV 3,471 265 8.25 127,477
SCHWAB STRATEGIC TR US SML CAP ETF 3,012 1,745 137.77 56,685
SELECT SECTOR SPDR TR SBI INT-ENERGY 2,641 64 2.48 28,314
ISHARES U.S. ENERGY ETF 2,534 521 25.85 47,587
SCHWAB STRATEGIC TR INTL EQTY ETF 2,517 22 .89 79,115
ISHARES 1-3 YR TR BD ETF 2,437 -73 (2.92) 28,860
ISHARES GLOBAL ENERG ETF 2,323 184 8.61 50,913
ISHARES GLB CNSM STP ETF 2,316 31 1.35 26,205
SCHWAB STRATEGIC TR US AGGREGATE B 2,296 -207 (8.28) 44,829
CENTRAL FD CDA LTD CL A 2,139 -4 (0.2) 156,161