MADDEN ADVISORY SERVICES, INC. Information

5200 BELFORT ROAD, JACKSONVILLE, Florida, 32256, (904) 296-1127

Report Date: 09/30/2014

Position Statistics

Total Positions 418
New Positions 32
Increased Positions 95
Decreased Positions 100
Positions with Activity 195
Sold Out Positions 20
Total Mkt Value (in $ millions) 197

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 0.04%
Capital Goods 0.14%
Conglomerates
Consumer Cyclical 0.03%
Consumer/Non-Cyclical 0.33%
Energy 0.39%
Financial 91.46%
Healthcare 0.17%
Services 5.71%
Technology 0.67%
Transportation 0.51%
Utilities 0.42%

418 Positions as of 09/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
POWERSHARES QQQ TRUST UNIT SER 1 14,363 -247 (1.69) 137,770
ISHARES TR TIPS BD ETF 12,392 703 6.02 110,844
ALPS ETF TR SECTR DIV DOGS 11,947 -1,198 (9.11) 308,140
SCHWAB STRATEGIC TR US MID-CAP ETF 5,870 -495 (7.78) 144,909
ISHARES U.S. PFD STK ETF 5,564 45 .82 141,283
HEALTH CARE REIT INC COM 4,974 -69 (1.37) 65,225
ISHARES CONSER ALLOC ETF 4,926 96 1.98 150,825
SCHWAB STRATEGIC TR US DIVIDEND EQ 4,917 -528 (9.7) 122,181
SCHWAB STRATEGIC TR US BRD MKT ETF 4,825 35 .73 96,620
ISHARES TR U.S. ENERGY ETF 4,532 31 .70 101,962
SCHWAB STRATEGIC TR US SML CAP ETF 4,406 -149 (3.28) 80,571
ISHARES TR RUS 1000 ETF 4,383 New 38,065
POWERSHARES ETF TRUST DYN FD & BEV 4,212 -275 (6.12) 137,241
VANGUARD WORLD FDS CONSUM STP ETF 4,122 -178 (4.14) 32,865
ISHARES TR RUS MID-CAP ETF 3,990 New 23,885
VANGUARD WORLD FDS INF TECH ETF 3,274 833 34.14 31,198
ISHARES TR MSCI EAFE ETF 3,017 8 .27 48,969
SELECT SECTOR SPDR TR SBI INT-ENERGY 2,860 643 29.01 36,407
ISHARES TR COHEN&STEER REIT 2,788 New 28,385
SCHWAB STRATEGIC TR US REIT ETF 2,628 562 27.18 66,888