KEYSTONE FINANCIAL PLANNING, INC. Information

7261 ENGLE RD, #308, CLEVELAND, Ohio, 44130, (440) 234-6323

Report Date: 09/30/2014

Position Statistics

Total Positions 49
New Positions 2
Increased Positions 23
Decreased Positions 16
Positions with Activity 39
Sold Out Positions 4
Total Mkt Value (in $ millions) 129

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.32%
Capital Goods 5.99%
Conglomerates
Consumer Cyclical
Consumer/Non-Cyclical 17.6%
Energy 11.49%
Financial 13.78%
Healthcare 11.1%
Services 13.3%
Technology 15.82%
Transportation
Utilities 7.59%

49 Positions as of 09/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
LOCKHEED MARTIN CORP COM 7,519 12 .16 42,720
PROCTER & GAMBLE CO COM 5,969 53 .89 70,860
APPLE INC COM 5,299 .00 51,451
CISCO SYS INC COM 5,079 69 1.37 218,345
SYSCO CORP COM 5,074 54 1.07 134,768
MICROSOFT CORP COM 5,048 5 .11 113,736
INTEL CORP COM 5,037 -889 (14.99) 156,104
WISCONSIN ENERGY CORP COM 4,933 2,379 93.13 102,361
AT&T INC COM 4,741 22 .46 137,420
COCA COLA CO COM 4,643 40 .88 114,296
SCHWAB STRATEGIC TR US DIVIDEND EQ 4,512 131 2.99 119,674
PFIZER INC COM 4,392 .00 155,184
MCDONALDS CORP COM 4,323 133 3.16 47,537
POTASH CORP SASK INC COM 4,291 1 .02 130,891
ROYAL DUTCH SHELL PLC SPON ADR B 4,220 4 .10 57,754
TOTAL S A SPONSORED ADR 4,213 -2 (0.04) 75,340
UNILEVER PLC SPON ADR NEW 4,150 633 17.99 102,516
CHEVRON CORP NEW COM 4,011 -14 (0.35) 35,188
PEPSICO INC COM 3,851 -26 (0.67) 40,765
ISHARES TR CORE HIGH DV ETF 3,748 .00 50,679


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