KEYSTONE FINANCIAL PLANNING, INC. Information

7261 ENGLE RD, #308, CLEVELAND, Ohio, 44130, (440) 234-6323

Report Date: 03/31/2014

Position Statistics

Total Positions 103
New Positions 3
Increased Positions 28
Decreased Positions 62
Positions with Activity 90
Sold Out Positions 50
Total Mkt Value (in $ millions) 142

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.56%
Capital Goods 5.28%
Conglomerates
Consumer Cyclical 0%
Consumer/Non-Cyclical 10.08%
Energy 20.67%
Financial 15.62%
Healthcare 13.96%
Services 10.68%
Technology 15.75%
Transportation
Utilities 4.4%

103 Positions as of 03/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
LOCKHEED MARTIN CORP COM 7,244 -219 (2.93) 42,613
INTEL CORP COM 6,411 761 13.46 187,289
PROCTER & GAMBLE CO COM 5,460 396 7.83 68,890
TOTAL S A SPONSORED ADR 5,457 192 3.65 78,704
CISCO SYS INC COM 5,434 1,049 23.93 209,653
MICROSOFT CORP COM 5,045 152 3.10 114,738
POTASH CORP SASK INC COM 5,043 285 5.99 138,119
JOHNSON & JOHNSON COM 4,994 149 3.08 48,912
ROYAL DUTCH SHELL PLC SPON ADR B 4,986 70 1.42 58,158
CONOCOPHILLIPS COM 4,959 8 .15 58,206
AT&T INC COM 4,875 611 14.32 136,736
APPLE INC COM 4,798 229 5.01 48,454
CHEVRON CORP NEW COM 4,768 3,595 306.51 35,785
ROYAL DUTCH SHELL PLC SPONS ADR A 4,758 -4,684 (49.61) 58,158
PFIZER INC COM 4,693 105 2.30 155,921
COCA COLA CO COM 4,536 750 19.80 111,512
SCHWAB STRATEGIC TR US DIVIDEND EQ 4,393 113 2.64 113,635
MCDONALDS CORP COM 4,358 455 11.64 45,505
SYSCO CORP COM 4,334 493 12.82 118,361
WISDOMTREE TR EQTY INC FD 4,262 -465 (9.83) 71,480