HORAN CAPITAL MANAGEMENT Information

2800 QUARRY LAKE DRIVE, BALTIMORE, Maryland, 21209, (410) 494-4380

Report Date: 03/31/2014

Position Statistics

Total Positions 39
New Positions 2
Increased Positions 7
Decreased Positions 30
Positions with Activity 37
Sold Out Positions 2
Total Mkt Value (in $ millions) 305

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 1.33%
Capital Goods 4.03%
Conglomerates
Consumer Cyclical
Consumer/Non-Cyclical 10.95%
Energy 7.23%
Financial 30.8%
Healthcare 8.71%
Services 10.36%
Technology 21.48%
Transportation 4.7%
Utilities

39 Positions as of 03/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
CANADIAN NAT RES LTD COM 22,028 -820 (3.59) 479,488
BERKSHIRE HATHAWAY INC DEL CL B NEW 21,798 -438 (1.97) 169,306
MICROSOFT CORP COM 15,719 -176 (1.1) 377,227
WELLS FARGO & CO NEW COM 15,078 -454 (2.92) 288,915
MOLSON COORS BREWING CO CL B 13,120 -108 (0.82) 178,404
NATIONAL OILWELL VARCO INC COM 12,266 -33 (0.27) 145,165
JOHNSON & JOHNSON COM 11,890 -360 (2.94) 112,132
CISCO SYS INC COM 11,744 -692 (5.56) 461,636
US BANCORP DEL COM NEW 11,625 -386 (3.22) 267,988
VISA INC COM CL A 11,363 -261 (2.25) 52,566
PEPSICO INC COM 11,306 -759 (6.29) 125,948
SYSCO CORP COM 11,134 -96 (0.86) 299,939
GENERAL ELECTRIC CO COM 11,068 95 .87 420,501
APPLIED MATLS INC COM 10,896 -7,279 (40.05) 468,238
WAL-MART STORES INC COM 10,129 3,200 46.18 131,186
BANK OF AMERICA CORPORATION COM 9,936 -319 (3.11) 636,919
ORACLE CORP COM 9,573 -253 (2.58) 237,783
PFIZER INC COM 9,507 -575 (5.71) 316,377
PROCTER & GAMBLE CO COM 8,910 475 5.63 109,100
INTERNATIONAL BUSINESS MACHS COM 8,716 237 2.79 46,259