HORAN CAPITAL MANAGEMENT Information

20 WIGHT AVENUE, HUNT VALLEY, Maryland, 21031, (410) 494-4380

Report Date: 12/31/2014

Position Statistics

Total Positions 41
New Positions 2
Increased Positions 10
Decreased Positions 30
Positions with Activity 40
Sold Out Positions 3
Total Mkt Value (in $ millions) 288

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 1.39%
Capital Goods 0.65%
Conglomerates
Consumer Cyclical
Consumer/Non-Cyclical 7.95%
Energy 0.87%
Financial 33.73%
Healthcare 6.36%
Services 18.54%
Technology 26.85%
Transportation 3.66%
Utilities

41 Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
BERKSHIRE HATHAWAY INC DEL CL B NEW 20,256 -3,013 (12.95) 142,216
VISA INC COM CL A 15,886 -197 (1.23) 234,580
MICROSOFT CORP COM 15,074 -535 (3.43) 347,809
WELLS FARGO & CO NEW COM 14,626 -490 (3.24) 266,603
AMAZON COM INC COM 13,772 -47 (0.34) 35,313
GENERAL ELECTRIC CO COM 13,358 964 7.78 497,515
CISCO SYS INC COM 11,835 -509 (4.13) 412,739
GOOGLE INC CL C 11,441 548 5.03 20,916
WAL-MART STORES INC COM 11,378 -313 (2.68) 143,692
PEPSICO INC COM 11,219 -265 (2.3) 117,198
CITIGROUP INC COM NEW 11,179 1,535 15.91 210,055
BANK AMER CORP COM 11,022 280 2.61 702,468
SYSCO CORP COM 10,868 -430 (3.8) 286,385
PFIZER INC COM 10,263 -294 (2.79) 290,240
US BANCORP DEL COM NEW 10,106 -366 (3.5) 236,004
COACH INC COM 9,834 2,292 30.39 232,101
ORACLE CORP COM 9,348 -344 (3.55) 215,439
INTERNATIONAL BUSINESS MACHS COM 9,297 439 4.95 54,612
PROCTER & GAMBLE CO COM 9,046 -73 (0.8) 111,742
QUALCOMM INC COM 8,557 8,557 New 125,215