HORAN CAPITAL MANAGEMENT Information

20 WIGHT AVENUE, HUNT VALLEY, Maryland, 21031, (410) 494-4380

Report Date: 03/31/2016

Position Statistics

Total Positions 73
New Positions 7
Increased Positions 27
Decreased Positions 45
Positions with Activity 72
Sold Out Positions 13
Total Mkt Value (in $ millions) 368

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 1.43%
Capital Goods 2.84%
Conglomerates
Consumer Cyclical 1.18%
Consumer/Non-Cyclical 8.07%
Energy 1.05%
Financial 31.93%
Healthcare 6.95%
Services 18.62%
Technology 22.92%
Transportation 4.59%
Utilities 0%

73 Positions as of 03/31/2016

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
BERKSHIRE HATHAWAY INC DEL CL B NEW 21,323 -271 (1.25) 146,069
VISA INC COM CL A 18,154 -733 (3.88) 232,055
ALPHABET INC CAP STK CL C 17,900 -772 (4.14) 25,503
GENERAL ELECTRIC CO COM 17,569 -5,017 (22.21) 563,305
PROCTER & GAMBLE CO COM 17,313 -667 (3.71) 205,590
AMAZON COM INC COM 17,064 -155 (0.9) 23,632
WAL-MART STORES INC COM 15,980 -483 (2.94) 221,630
MICROSOFT CORP COM 15,734 -4,190 (21.03) 303,095
WELLS FARGO & CO NEW COM 13,277 477 3.73 277,127
EMERSON ELEC CO COM 12,394 494 4.15 230,934
CITIGROUP INC COM NEW 11,349 26 .23 255,271
US BANCORP DEL COM NEW 11,322 998 9.66 268,094
BANK AMER CORP COM 11,250 -220 (1.91) 801,297
PEPSICO INC COM 10,410 -1,162 (10.04) 99,671
CISCO SYS INC COM 9,983 -403 (3.88) 341,662
PFIZER INC COM 9,955 776 8.46 287,795
APPLE INC COM 9,310 8,066 648.40 96,880
COACH INC COM 8,984 -379 (4.05) 222,201
ORACLE CORP COM 7,928 -276 (3.37) 194,174
JOHNSON & JOHNSON COM 7,887 -145 (1.8) 67,190


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