HORAN CAPITAL MANAGEMENT Information

20 WIGHT AVENUE, HUNT VALLEY, Maryland, 21031, (410) 494-4380

Report Date: 03/31/2015

Position Statistics

Total Positions 60
New Positions 22
Increased Positions 49
Decreased Positions 11
Positions with Activity 60
Sold Out Positions 4
Total Mkt Value (in $ millions) 350

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 1.52%
Capital Goods 2.03%
Conglomerates
Consumer Cyclical
Consumer/Non-Cyclical 8.05%
Energy 0.97%
Financial 33.54%
Healthcare 5.44%
Services 21.39%
Technology 23.82%
Transportation 3.15%
Utilities

60 Positions as of 03/31/2015

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
BERKSHIRE HATHAWAY INC DEL CL B NEW 20,465 1,108 5.73 150,358
GENERAL ELECTRIC CO COM 19,857 6,638 50.22 747,355
MICROSOFT CORP COM 17,680 2,325 15.14 400,460
AMAZON COM INC COM 17,607 2,278 14.86 40,561
VISA INC COM CL A 16,796 1,044 6.63 250,121
WELLS FARGO & CO NEW COM 16,055 1,062 7.08 285,479
CITIGROUP INC COM NEW 14,495 2,892 24.92 262,408
BANK AMER CORP COM 14,338 2,382 19.92 842,402
GOOGLE INC CL C 13,941 3,054 28.06 26,784
PEPSICO INC COM 12,881 1,942 17.75 138,005
INTERNATIONAL BUSINESS MACHS COM 12,622 3,739 42.09 77,598
QUALCOMM INC COM 12,326 4,484 57.18 196,807
SYSCO CORP COM 11,860 1,521 14.71 328,525
WAL-MART STORES INC COM 11,820 1,628 15.97 166,646
US BANCORP DEL COM NEW 11,273 1,030 10.06 259,744
PROCTER & GAMBLE CO COM 10,739 1,997 22.84 137,260
CISCO SYS INC COM 10,509 -825 (7.28) 382,685
COACH INC COM 9,556 1,523 18.96 276,111
PFIZER INC COM 9,492 -240 (2.47) 283,076
ORACLE CORP COM 8,669 -14 (0.16) 215,104


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