HORAN CAPITAL MANAGEMENT Information

230 SCHILLING CIRCLE, HUNT VALLEY, Maryland, 21031, (410) 494-4380

Report Date: 09/30/2014

Position Statistics

Total Positions 39
New Positions 1
Increased Positions 9
Decreased Positions 29
Positions with Activity 38
Sold Out Positions 0
Total Mkt Value (in $ millions) 309

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 1.35%
Capital Goods 3.41%
Conglomerates
Consumer Cyclical
Consumer/Non-Cyclical 7.92%
Energy 4.47%
Financial 32.3%
Healthcare 6.74%
Services 16.29%
Technology 23.35%
Transportation 3.7%
Utilities

39 Positions as of 09/30/2014

Company Class Value of Shares ($1,000s) ▼ Change in Value ($1,000s) Change (%) Shares Held
BERKSHIRE HATHAWAY INC DEL CL B NEW 24,209 -493 (2) 163,367
MICROSOFT CORP COM 17,197 -474 (2.68) 360,145
VISA INC COM CL A 15,275 893 6.21 59,374
WELLS FARGO & CO NEW COM 14,956 -407 (2.65) 275,538
CANADIAN NAT RES LTD COM 13,805 -239 (1.7) 374,640
WAL-MART STORES INC COM 12,547 63 .50 147,649
GENERAL ELECTRIC CO COM 12,403 -9 (0.08) 461,596
PEPSICO INC COM 11,918 -283 (2.32) 119,962
SYSCO CORP COM 11,887 -166 (1.38) 297,703
AMAZON COM INC COM 11,819 2,159 22.34 35,433
CISCO SYS INC COM 11,807 -407 (3.33) 430,503
BANK AMER CORP COM 11,714 -236 (1.98) 684,630
US BANCORP DEL COM NEW 10,853 -337 (3.01) 244,552
GOOGLE INC CL C 10,761 -286 (2.59) 19,914
NATIONAL OILWELL VARCO INC COM 10,532 -74 (0.7) 147,740
APPLIED MATLS INC COM 10,329 -348 (3.26) 432,699
PROCTER & GAMBLE CO COM 10,012 130 1.32 112,642
CITIGROUP INC COM NEW 9,809 218 2.27 181,219
ORACLE CORP COM 9,353 -282 (2.93) 223,374
PFIZER INC COM 9,285 -298 (3.11) 298,556