HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 12/31/2013

Position Statistics

Total Positions 79
New Positions 15
Increased Positions 62
Decreased Positions 14
Positions with Activity 76
Sold Out Positions 5
Total Mkt Value (in $ millions) 95

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 4.31%
Capital Goods 4.24%
Conglomerates
Consumer Cyclical 4.42%
Consumer/Non-Cyclical 7.41%
Energy 9.3%
Financial 26.44%
Healthcare 11.19%
Services 17.14%
Technology 10.98%
Transportation 0.15%
Utilities 0%

79 Positions as of 12/31/2013

Company Class Value of Shares ($1,000s) ▲ Change in Value ($1,000s) Change (%) Shares Held
BROADCOM CORP CL A -1,903 Sold Out 0
CREDIT SUISSE NASSAU BRH EQL WGT MLP LKD -6,384 Sold Out 0
FIRSTENERGY CORP COM -1,087 Sold Out 0
ISHARES EAFE GRWTH ETF -209 Sold Out 0
ISHARES CORE S&P SCP ETF -449 Sold Out 0
WESBANCO INC COM 37 -329 (90) 1,200
ADAMS EXPRESS CO COM 49 49 New 3,820
CINCINNATI FINL CORP COM 101 101 New 2,076
ADOBE SYS INC COM 122 New 1,900
AFLAC INC COM 136 136 New 2,150
FEDEX CORP COM 140 140 New 1,035
BOEING CO COM 141 141 New 1,100
ANADARKO PETE CORP COM 185 185 New 1,868
GENERAL ELECTRIC CO COM 203 203 New 7,627
AMGEN INC COM 224 224 New 1,944
ISHARES RUSSELL 2000 ETF 229 -54 (18.97) 2,025
PNC FINL SVCS GROUP INC COM 232 New 2,769
LOCKHEED MARTIN CORP COM 233 233 New 1,456
RYDEX ETF TRUST GUG S&P500 EQ WT 260 260 New 3,575
VERIZON COMMUNICATIONS INC COM 305 2 .80 6,399