HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 12/31/2014

Position Statistics

Total Positions 64
New Positions 5
Increased Positions 6
Decreased Positions 58
Positions with Activity 64
Sold Out Positions 5
Total Mkt Value (in $ millions) 122

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 4.11%
Capital Goods 3.18%
Conglomerates
Consumer Cyclical 4.07%
Consumer/Non-Cyclical 6.21%
Energy 6.74%
Financial 24.07%
Healthcare 11.93%
Services 20.25%
Technology 14.35%
Transportation 0.17%
Utilities 0.35%

64 Positions as of 12/31/2014

Company Class Value of Shares ($1,000s) ▲ Change in Value ($1,000s) Change (%) Shares Held
AUTOMATIC DATA PROCESSING INC COM -2,820 Sold Out 0
CDK GLOBAL INC COM -544 Sold Out 0
DEERE & CO COM -4,445 Sold Out 0
US BANCORP DEL COM NEW -2,957 Sold Out 0
WHITING PETE CORP NEW COM -1,263 Sold Out 0
CATERPILLAR INC DEL COM 196 -195 (49.85) 2,322
NORFOLK SOUTHERN CORP COM 208 -208 (50) 1,975
CINCINNATI FINL CORP COM 229 -250 (52.2) 4,351
ALTRIA GROUP INC COM 260 -260 (50) 5,000
GENERAL ELECTRIC CO COM 275 -292 (51.5) 10,244
WESBANCO INC COM 287 -415 (59.09) 9,000
POWERSHARES QQQ TRUST UNIT SER 1 290 290 New 2,625
INTERNATIONAL BUSINESS MACHS COM 303 -339 (52.78) 1,787
CHEVRON CORP NEW COM 311 -311 (50) 2,827
DUKE ENERGY CORP NEW COM NEW 433 -514 (54.24) 5,459
SPDR S&P 500 ETF TR TR UNIT 470 470 New 2,222
GOOGLE INC CL C 658 -658 (50) 1,164
RYDEX ETF TRUST GUG S&P500 EQ WT 680 -530 (43.82) 8,238
GOOGLE INC CL A 913 -754 (45.25) 1,591
APPLE INC COM 972 -972 (50) 7,459


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