HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 06/30/2015

Position Statistics

Total Positions 62
New Positions 5
Increased Positions 38
Decreased Positions 19
Positions with Activity 57
Sold Out Positions 6
Total Mkt Value (in $ millions) 110

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.7%
Capital Goods 3.28%
Conglomerates
Consumer Cyclical 4.08%
Consumer/Non-Cyclical 6.16%
Energy 3.81%
Financial 29.92%
Healthcare 10.57%
Services 19.7%
Technology 14.39%
Transportation 0%
Utilities 0.28%

62 Positions as of 06/30/2015

Company Class Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) Shares Held ▲
CHUBB CORP COM -2,071 Sold Out 0
CONAGRA FOODS INC COM -2,253 Sold Out 0
CONOCOPHILLIPS COM -170 Sold Out 0
JOHNSON & JOHNSON COM -2,117 Sold Out 0
KRAFT HEINZ CO COM -168 Sold Out 0
NORFOLK SOUTHERN CORP COM -154 Sold Out 0
CHEMOURS CO COM 6 -1 (15.36) 639
GOOGLE INC CL C 712 New 1,152
PRICELINE GRP INC COM NEW 1,774 1,774 New 1,421
BERKSHIRE HATHAWAY INC DEL CL B NEW 205 205 New 1,531
INTERNATIONAL BUSINESS MACHS COM 261 22 9.28 1,767
GOOGLE INC CL A 1,169 54 4.88 1,804
SPDR S&P 500 ETF TR TR UNIT 439 New 2,222
POWERSHARES QQQ TRUST UNIT SER 1 274 New 2,625
CHEVRON CORP NEW COM 217 13 6.52 2,681
DU PONT E I DE NEMOURS & CO COM 165 -30 (15.38) 3,196
CINCINNATI FINL CORP COM 220 New 4,201
DUKE ENERGY CORP NEW COM NEW 310 -6 (1.86) 4,374
RYDEX ETF TRUST GUG S&P500 EQ WT 371 3 .72 4,868
PFIZER INC COM 193 193 New 5,980