HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 03/31/2014

Position Statistics

Total Positions 79
New Positions 5
Increased Positions 51
Decreased Positions 21
Positions with Activity 72
Sold Out Positions 10
Total Mkt Value (in $ millions) 108

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 4.12%
Capital Goods 3.73%
Conglomerates
Consumer Cyclical 4.34%
Consumer/Non-Cyclical 6.81%
Energy 9.49%
Financial 25.16%
Healthcare 11.25%
Services 16.29%
Technology 13.23%
Transportation 0%
Utilities 0.48%

79 Positions as of 03/31/2014

Company Class Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) Shares Held ▲
ADAMS EXPRESS CO COM -53 Sold Out 0
ADOBE SYS INC COM -136 Sold Out 0
AFLAC INC COM -135 Sold Out 0
ANADARKO PETE CORP COM -201 Sold Out 0
BOEING CO COM -139 Sold Out 0
CINCINNATI FINL CORP COM -100 Sold Out 0
CREDIT SUISSE NASSAU BRH ETN IDX-LKD 20 -4,102 Sold Out 0
FEDEX CORP COM -157 Sold Out 0
ISHARES RUSSELL 2000 ETF -236 Sold Out 0
THOMSON REUTERS CORP COM -1,390 Sold Out 0
GOOGLE INC CL A 601 -268 (30.85) 1,031
GOOGLE INC CL C 594 -265 (30.85) 1,031
LOCKHEED MARTIN CORP COM 230 New 1,456
AMGEN INC COM 204 -29 (12.29) 1,705
BIOGEN IDEC INC COM 695 New 2,171
PNC FINL SVCS GROUP INC COM 213 -32 (12.93) 2,411
DTE ENERGY CO COM 226 226 New 3,000
INTUIT COM 243 243 New 3,000
CHEVRON CORP NEW COM 398 25 6.76 3,032
CATERPILLAR INC DEL COM 338 New 3,065