HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 03/31/2015

Position Statistics

Total Positions 63
New Positions 4
Increased Positions 35
Decreased Positions 24
Positions with Activity 59
Sold Out Positions 8
Total Mkt Value (in $ millions) 120

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 2.86%
Capital Goods 3.4%
Conglomerates
Consumer Cyclical 4.31%
Consumer/Non-Cyclical 6.2%
Energy 4.16%
Financial 30.82%
Healthcare 11.81%
Services 16.11%
Technology 15.07%
Transportation 0.16%
Utilities 0.28%

63 Positions as of 03/31/2015

Company Class Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) Shares Held ▲
ALTRIA GROUP INC COM -256 Sold Out 0
CATERPILLAR INC DEL COM -206 Sold Out 0
FLUOR CORP NEW COM -1,569 Sold Out 0
KROGER CO COM -2,649 Sold Out 0
MACYS INC COM -2,360 Sold Out 0
MICRON TECHNOLOGY INC COM -1,689 Sold Out 0
REALTY INCOME CORP COM -1,997 Sold Out 0
ROYAL DUTCH SHELL PLC SPONS ADR A -1,499 Sold Out 0
GOOGLE INC CL C 622 -6 (1.03) 1,152
INTERNATIONAL BUSINESS MACHS COM 278 -29 (9.51) 1,617
GOOGLE INC CL A 954 72 8.11 1,720
NORFOLK SOUTHERN CORP COM 189 New 1,975
SPDR S&P 500 ETF TR TR UNIT 473 New 2,222
KRAFT FOODS GROUP INC COM 196 196 New 2,307
CHEVRON CORP NEW COM 264 -33 (10.97) 2,517
POWERSHARES QQQ TRUST UNIT SER 1 290 New 2,625
CONOCOPHILLIPS COM 226 -1,609 (87.69) 3,468
DU PONT E I DE NEMOURS & CO COM 267 -1,859 (87.42) 3,777
CINCINNATI FINL CORP COM 214 -8 (3.45) 4,201
DUKE ENERGY CORP NEW COM NEW 339 -76 (18.36) 4,457