HORAN CAPITAL ADVISORS, LLC. Information

4990 EAST GALBRAITH ROAD, CINCINNATI, Ohio, 45236, (513) 745-0707

Report Date: 09/30/2014

Position Statistics

Total Positions 72
New Positions 6
Increased Positions 47
Decreased Positions 24
Positions with Activity 71
Sold Out Positions 14
Total Mkt Value (in $ millions) 116

Institutional Holdings information is filed by major institutions on form 13-F with the Securities and Exchange Commission.

Sector Weighting

Basic Materials 3.5%
Capital Goods 3.5%
Conglomerates
Consumer Cyclical 4.02%
Consumer/Non-Cyclical 7.25%
Energy 7.56%
Financial 23.25%
Healthcare 12.26%
Services 17.6%
Technology 15.65%
Transportation 0.19%
Utilities 0.44%

72 Positions as of 09/30/2014

Company Class Value of Shares ($1,000s) Change in Value ($1,000s) Change (%) Shares Held ▲
AMGEN INC COM -279 Sold Out 0
ANADARKO PETE CORP COM -155 Sold Out 0
BIOGEN IDEC INC COM -757 Sold Out 0
BRISTOL MYERS SQUIBB CO COM -430 Sold Out 0
FIFTH THIRD BANCORP COM -585 Sold Out 0
LOCKHEED MARTIN CORP COM -287 Sold Out 0
MERCK & CO INC NEW COM -283 Sold Out 0
MONSANTO CO NEW COM -962 Sold Out 0
ORACLE CORP COM -580 Sold Out 0
PFIZER INC COM -1,057 Sold Out 0
REALTY INCOME CORP COM -1,346 Sold Out 0
TUPPERWARE BRANDS CORP COM -267 Sold Out 0
VANGUARD INTL EQUITY INDEX FD FTSE EMR MKT ETF -644 Sold Out 0
VODAFONE GROUP PLC NEW SPNSR ADR NO PAR -947 Sold Out 0
GOOGLE INC CL C 622 622 New 1,164
GOOGLE INC CL A 787 133 20.38 1,453
INTERNATIONAL BUSINESS MACHS COM 307 -200 (39.48) 1,892
NORFOLK SOUTHERN CORP COM 220 220 New 1,975
CATERPILLAR INC DEL COM 218 -28 (11.47) 2,315
CHEVRON CORP NEW COM 320 31 10.78 2,827


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